The water soluble pods packaging market is anticipated to reach a valuation of US$ 284.7 million by 2023. With the increasing use of water soluble pods in various industries, the market is expected to experience significant growth, achieving a compound annual growth rate (CAGR) of 16.4% from 2023 to 2033. By the year 2033, the market is projected to reach approximately US$ 1.2 billion, indicating promising opportunities for expansion.
One of the main advantages of water-soluble pods packaging is its environmental friendliness. These pods are designed to be water soluble, addressing concerns about non-decomposable waste accumulation. The water-soluble films used in the packaging, typically made of polyvinyl alcohol (PVA), dissolve completely in both cold and hot water, leaving no residue behind. This feature makes PVA an attractive choice for detergent manufacturers as a packaging material.
Major consumer goods manufacturer Procter & Gamble has achieved significant sales with their laundry detergent pods, such as “Tide Pods” and “Ariel Pods,” highlighting the growing demand and popularity of water-soluble pods in the market.
However, it is important to address certain myths and risks associated with water-soluble pods. Some individuals believe that the fragrance of laundry pods can cause irritation and headaches, and there have been reported cases of pods causing clogging. Additionally, the consumption of water-soluble pods can be life-threatening, particularly for children who might mistake them for candy.
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These factors present potential challenges and may discourage the use of water-soluble pods, potentially restricting the growth of the global market. Manufacturers and industry stakeholders need to address these concerns through proper education and awareness campaigns to ensure the safe usage and handling of water-soluble pods.
Overall, the water-soluble pods packaging market demonstrates promising growth potential due to its environmental benefits and convenience. However, it is crucial to address associated risks and myths to foster sustained growth and acceptance of these innovative packaging solutions.
Key takeaways:
- The water soluble pods packaging market is expected to grow exponentially, driven by the demand for eco-friendly packaging options.
- Water soluble (PVA) films are preferred as they dissolve in water without leaving any residue.
- Procter & Gamble’s laundry detergent pods have experienced significant sales, highlighting the market potential.
- However, concerns about the smell, clogging, and safety risks associated with water soluble pods may hinder the market’s growth.
Overall, while the water soluble pods packaging market shows promising growth prospects, addressing concerns and dispelling myths associated with these pods will be crucial for sustained expansion.
Key Insights oF The Report
• Key Trends in the water soluble pods packaging market
• New Advancements in Production Technologies
• New Product Launches, Expansions of water soluble pods packaging market.
Competition Landscape
Prominent water soluble pods packaging manufacturers are present mainly in developed countries of the world. But, there is a scope of growth in emerging areas and untapped regions in the near future.
New entrants in the market are likely to add lesser concentration of moisture and higher concentration of detergent in their products for providing a longer shelf-life. Meanwhile, some of the other players are expected to engage in research and development activities to introduce unique products for meeting the demand from numerous industries.
For instance,
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- In December 2021, Invisible Company, a Hong Kong-based provider of sustainable and alternative packaging solutions, announced its plans to create a biodegradable, plastic-free, and water-soluble solution called Invisible Bag for replacing the ‘flat top’ plastic bags used for baked goods and fresh products in supermarkets. It is currently working with researchers to ensure that the new solution is compostable and food-grade compliant.
- In July 2021, Absolutely Bear, an ethical fashion and charitable clothing label based in London, marked ‘Plastic Free July’ by eliminating plastic from its packaging process. It has started using brown paper mailing bags made from plastic-free and plant-based sustainable materials. Also, the garment will be delivered in ‘Leave No Trace’ bags that are water-soluble and biodegradable.
Key Players:
- Aicello Corporation
- Mitsubishi Chemical Corporation
- MonoSol, LLC
- Sekisui Chemical Co., Ltd
- Plasticos Hidrosolubles
- S.L
- Mondi Group Plc
- Arrow Greentech Limited
Country-wise Insights
The water soluble pods packaging market in the U.S. is progressing due to the increasing development of coffee pods. These pods offer convenience and ease of use, making them popular among food service businesses. The presence of already tamped, grounded, and measured coffee reduces wastage. Companies like NEXE and Jabil Packaging Solutions have launched sustainable and compostable coffee pods, driving the market further.
In Brazil, the focus on sustainability and innovation by key players in the market is expected to spur growth. Companies like Natura &Co have announced sustainability plans, aiming for 100% compostable, recyclable, or reusable packaging. These efforts contribute to the growth of the water soluble pods packaging market in Brazil.
In India, the demand for water soluble pods packaging is driven by the rapid development of edible water pods. With a high annual plastic waste generation, there is a growing need to reduce waste in the country. Start-up companies like Workbench Projects have developed edible water pods using seaweed. These innovations aim to reduce plastic usage and provide sustainable solutions for various sectors, including healthcare.
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Water Soluble Pods Packaging Market by Category
Material Type:
- Poly Vinyl Alcohol
Product Type:
- Single Layer Water Pods
- Dual Layer Water Pods
- Multi Chamber Water Pods
End Use:
- Detergents
- Hand Wash
- Dish Wash
- Others (Shaving Creams)
Thickness Type:
- Below 30 Micro Meter
- 31-60 Micro Meter
- 61 Micro Meter Thickness
Region:
- North America
- Latin America
- Eastern Europe
- Western Europe
- APEC
- Japan
About FMI
Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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