Water Softening Systems Market Analysis Report by Marketing Strategy, Promotions, New Product Launches and Emerging Trends by 2033

In 2022, it is predicted that the market for water softening systems would reach US$ 11.6 billion. Throughout the assessment period, water softening systems are projected to continue to be in high demand. This is a result of the global industrialization and increased technical advancements, which will generate US$ 23.3 billion in 2033 and a CAGR of 6.6% from 2023 to 2033. In 2023, the market is anticipated to generate US$12.3 billion.

Key trends shaping the water softening systems market include product innovations in the systems associated with high efficacy, technological advancements, and durability, along with growing concerns regarding water contamination across the globe.

Increasing adoption of water softening systems due to excessive mineral composition in water will drive sales in developed countries such as the U.S., the U.K., Germany, and Italy. The presence of leading market players will also augment market growth during the forecast period.

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Growing awareness regarding water quality and government-led initiatives such as smart cities, coupled with non-governmental initiatives for promoting water sanitation and public health will generate demand in emerging markets including India, China, South Korea, and Brazil.

The application will continue increasing in the residential sector. FMI sees impressive prospects for non-electric water softening systems sales across households. Government policies adopted toward making clean water available for all will continue aiding sales growth in this segment.

“Conscious efforts to spread water quality awareness led by government and non-profit organizations, along with product innovations in water softening systems aimed at providing better efficacy and enhanced performance will augment market growth in the upcoming decade,” says the FMI analyst.

Key Takeaways from Water Softening Systems Market Survey

  • Based on the design, twin-cylinder water softening systems will dominate the market.
  • The residential sector will experience increased adoption of water softening systems throughout the assessment period.
  • The U.S. will continue dominating the market due to the high concentration of market players.
  • Sales outlook in the U.K. is projected to be positive with increasing applications of water softening systems in households.
  • India will emerge as a lucrative market for sales of water softening systems, owing to growing awareness regarding water quality in the country.

Competitive Landscape

EcoWater Systems LLC, Culligan International Company, Kinetico Incorporated, Hydroflux, Envicare Technologies Pvt. Ltd., Wychwood Water Systems Ltd., Harvey Water Softeners Ltd., Pelican Water Systems, BWT AG, Marlo Incorporated, Monarch Water Ltd., Qingdao Haier Co., Ltd., Atlas Filtri, Watts Water Technologies Inc., Feedwater Limited and Canature Health Technology Group Co Ltd. are among the top manufactures in water softening systems market, as profiled by FMI.

U.S. Maintain Lead in Water Softening Systems Market?

The U.S. proudly owns one of the safest water supply channels in the world. As per the Centres for Disease Control and Prevention (CDC), 90% of Americans consume tap water supplied from community water systems, which are treated according to safe drinking water standards.

However, drinking water quality varies based on locations, depending upon the conditions of the water source and the treatment it receives, which must comply with U.S. Environmental Protection Agency (EPA) standards and regulations. Many states have their own drinking water standards, and community water systems abide by rules set by the Safe Drinking Water Act (SDWA).

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Even with the safest water supply channels, water contamination can still occur due to sewage releases, naturally occurring chemicals, and minerals, land-use practices, manufacturing processes, and malfunctioning wastewater treatment systems. Such factors are pushing the need for water softening system installations in the U.S.

With increasing risks of contamination in drinking water that are mainly caused by improperly maintained distribution pipes in the country, consumers are getting more conscious regarding water softening systems and their ability to remove untreated chemicals in the water as it reaches their homes, thus propelling sales in the Water Softening Systems Market.

Additionally, health-related threats posed by contaminants present in drinking water are encouraging manufacturers to focus on product innovations and technological developments to keep disorders like gastrointestinal illness and neurological disorders at bay.

Water Softening Systems Market by Category

By Operation Type: 

  • Electric
  • Non-Electric

By Application Type:

  • Residential
    • Salt-based
    • Salt-free
  • Industrial
  • Commercial

By Design:

  • Mono Cylinder
  • Twin Cylinder
  • Multi-Cylinder

By Region: 

  • North America
  • Latin America
  • Eastern Europe
  • Western Europe
  • Asia Pacific excluding Japan
  • Japan
  • Middle East and Africa (MEA)

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About Future Market Insights (FMI) 

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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