The period patch market is forecast to expand at 7.02% CAGR over the estimated time period, as per FMI’s analysis. The industry’s size is predicted to reach a market value of US$ 1,238.1 million in 2023.
The increase in the frequency and number of women experiencing menstrual cramps has propelled manufacturers specializing in women’s hygiene to develop dedicated solutions. Expanding women’s workforce, increasing disposable incomes, and robust urbanization are some of the significant factors catalyzing the sales of period patches.
An increase in menstrual cramps or dysmenorrhea has increased awareness surrounding women-specific issues. Manufacturers are coming forth to create women-centric, portable products to increase the adoption of period patches.
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Increasing request for herbal products from customers has spurred manufacturers to offer an herbal alternative in the market. Take for instance, Sirona’s Feminine Pain Relief Patch, which is made of 100% herbal formulation to address menstrual and muscular pain. The product is replete with natural pain relievers.
Industry manufacturers are pushing forth their research efforts to lead in innovation. With more research in the sector of women’s hygiene, operators are aiming to extend their product line.
Businesses are also zeroing in on new prospective markets to enlarge their clientele and set up a robust global presence. Presently, top companies are aspiring for a wider circle of customers via advertisements, promotional strategies, and new product releases.
Top Highlights from the FMI’s Analysis of the Period Patch Market:
- The period patch industry is projected to account for the largest pie in the Europe market. In 2022, the Europe market achieved a 24.92% market share in the year 2022.
- North America stands in the second position, by just a marginal difference from Europe. The North America market contributed to 24.15% market share in 2022.
- The United States period patch industry contributed massively to the regional as well as global economy by holding a 21.41% market share in 2022.
- The German period patch industry accounted for a substantial share of the Europe market. On a global scale, the market attained a 5.08% market share in 2022.
- The United Kingdom period patch industry is projected to register a CAGR of 4.60% from 2023 to 2033.
- Australia and Japan registered market shares of 4.42% and 3.5%, respectively, in 2022.
- The India period patch industry is anticipated to display a robust growth rate of 9.90% CAGR over the forecast period.
- The China period patch industry is expected to showcase a 9.10% CAGR from 2023 to 2033.
- On the basis of product type, the cool patch segment accounted for a market share of 25.92% in 2022.
- Based on warming comfort, the 8 hours segment held a market share of 19.93% in 2022.
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Key Players in the News
- In June 2021, Pee-Buddy introduced Sirona Herbal Patch, a product that offers relief to women who go through painful period cramps.
- In December 2020, Nua launched Cramp Comfort, which is a self-heating patch, to ease the management of period pain among women. The patch delivers up to eight hours of heat to give relief from period pain.
Special Features of Some of the Well-liked Period Pain Relief Patches
| Period Pain Relief Patches | Features |
| Nua Cramp Comfort – Pack of 3 Heat Patches | Air-activated patches |
| Sirona Herbal Period Pain Relief Patches | To give comfort and relief at a stretch of 12 hours
|
| Sirona Teens Period Pain Relief Patches | Suitable for teenagers and beginners alike |
| FLOH Crampfree Period Pain Relief Patches for Periods | Non-greasy and non-sticky |
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Global Period Patch Market by Category
By Product Type:
- Cool
- Heated
By Price Range:
- Below US$ 20
- US$ 20 – US$ 30
- US$ 30 – US$ 40
- Above US$ 40
By Sales Channel:
- Direct Sales
- Specialty Stores
- Pharmacy / Drug Stores
- Departmental Stores
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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