The market for culinary tourism in China was valued at US$ 5.4 billion in 2022, and it is predicted that it would expand at a CAGR of 14.8% to reach US$ 24.65 billion by 2033. The growing popularity of these China culinary tourist markets among travelers and food bloggers may be contributing to the growth of the tourism industry.
Chinese food is renowned for its deliciousness, diversity of dishes, and unique flavors. Chinese food has undergone countless years of growth and nurturing to create its own culture. Given that Chinese philosophy is the foundation of Chinese culinary culture, Chinese food is a representation of the harmony and balance of nature. In addition to sating gourmet tastes, modern Chinese food, which takes its cues from Chinese philosophy, aims to keep people’s health as much as possible. Consumers from around the world have been drawn to the China culinary tourism business by the authenticity of Chinese food, thus bolstering the growth in this market.
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The value of China’s food industry has grown. When traveling for gastronomic reasons, travelers pause at various locations to taste a variety of local fare and beverages. It is anticipated that as more food lovers travel to sample different food cuisines, cultures, and beverages, the culinary tourism industry in China will expand.
The stunning natural surroundings of China contribute to the country’s thriving tourism sector. Today, tourists choose their holiday destinations depending on the local food. Visitors may choose from a wide variety of cuisines in China. Visitors may now freely discover China’s food thanks to the country’s tourism business. The tourist sector may be able to assist several locals who are jobless in finding employment as well as promote global knowledge of Chinese culinary traditions by boosting culinary tourism in China.
Key Takeaways from the Market Study
- The scope of culinary tourism industry in China increased significantly between 2018 and 2022, experiencing a CAGR of 9.1%.
- The sector for culinary lessons increased its market share to 43.8% in 2022.
- Online bookings recorded a global market share of more than 32% in 2022.
- With a market share of 27% in 2022, the group of visitors from other countries started to gain traction.
- In 2022, 35.5% of the global market share was held by the Chinese culinary tourism industry.
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“The three key factors influencing the market’s expansion are Chinese cuisine’s authenticity, multifaceted regional cuisine, as well as the food blogging trend,” remarks an FMI analyst.
Competitive Landscape
Leading companies in the China culinary tourism industry focus on improving their services by providing discounts, new destinations for excursions, and applications to provide foreign visitors an unforgettable experience. Travel firms are collaborating with regional pubs, restaurants, and chefs to create distinctive experiences since the food industry in China is seeing a lot of competition. They are providing taxi services, online booking tools, and destination-specific activities that let visitors have a complete gastronomic experience even in the most isolated places.
Prominent players in the China culinary tourism market are:
- Hello Hong Kong: Private & Small Group Tours
- Lost Plate Beijing Food Tours
- UnTour Shanghai Food Tours
- Lost Plate Xian Food Tours
- UnTour Beijing Food Tours
- UnTour Shanghai Food Tours
- Lost Plate Shanghai Food Tour
- Discover Beijing Tours
- Sunny Tours Shanghai
- Withlocals
- Dong Dong Tour
- Catherine Lu Tours
- Janvi Tours – Guangzhou Off the Beaten Path
- Catherine Lu Tours Xi’an
- Amazing Shanghai Trip
- Lily’s Private Tours
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Some key developments of the leading companies in this market are:
- Beijing saw the debut of UnTour’s Shanghai food tours, which provide culinary excursions. They greatly contributed to a rise in the number of travelers, notably domestic tourists, and were praised by Travel Leisure, The New York Times, and Monocle.
- A US$ 12 million investment headed by Tencent in China and investments from Prometheus Capital were made in the online travel operator Zanadu, which specialized in luxury travel. In Shanghai, the business opened a new facility where tourists may utilize virtual reality equipment to enjoy safaris, luxurious adventure trips, and resort destinations.
More Valuable Insights Available
Future Market Insights offers an unbiased analysis of the China culinary tourism market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.
To understand opportunities in the China culinary tourism market, the market is segmented on the basis of activity type, booking channel, tourist type, tour type, age group, and consumer orientation.
About the Travel and Tourism Division at Future Market Insights
The travel and tourism team at Future Market Insights offers expert analysis, time-efficient research, and strategic recommendations with the objective to provide authentic insights and accurate results to help clients worldwide. With a repertoire of over 100+ reports and 1 million+ data points, the team has been analyzing the industry lucidly in 50+ countries for over a decade. The team provides a brief analysis on key trends including competitive landscape, profit margin, and research development efforts.
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