Powdered Beverages Market Projected to Grow at 3-4% CAGR through 2032

Powdered Beverages Market is anticipated to increase at a high CAGR of ~3.5% 2022-2032, reaching a value of US$ 10 Billion by 2022.

This powdered beverage research thoroughly analyses the business practises, key strategies, and relative market shares of some of the most significant competitors in this sector. The comprehensive study includes market revenue figures, segment-specific data, regional data, and country-specific data, as well as an in-depth analysis of the major impacting variables. This is one of the most in-depth studies that examines every aspect of the expanding powdered beverage market.

Heat-treated powdered beverage products containing chocolate, fruit, coffee, and other tastes have seen a significant growth in demand in recent years. Ready-to-mix and ready-to-eat foods are becoming increasingly popular as a result of rising on-the-go breakfast alternatives or convenience culture, which has raised demand for powdered soft drinks and other powdered beverages.

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Powdered beverages are seen to be a good substitute for ready-to-drink items. The expanding spectrum of application in many types of end goods, such as soft drinks, sports & nutritional drinks, fruit juices, and coffee, reflects the strong development in demand for powdered beverages. Consumers still favour single-serve powdered beverages over multi-serve versions because the former is more convenient.

Market Gains Remain Uphold by Extended Shelf-life of Powdered Beverages

The powdered beverages market is predominantly fueled by increasing awareness about the product and its associated health benefits. Surging demand for powdered beverages can be attributed to their convenience factor and relatively low cost, which are the ideal solution for consumers with hectic schedule and busy lifestyle. Moreover, powdered beverages do not have a specific temperature requirement to maintain quality or shelf life, thereby making them suitable choice for the camping, travelling, and similar occasions.

Single serve format of powdered beverages enables the consumption in the limited amount, which can be a competitive driver for the market over the liquid beverage market. Key players operating in the powdered beverages are introducing new and novel products with the high protein content, targeting health and wellness enthusiast. As the trend of health wellness has brought numerous products in the marketplace, such as fusion beverages, plant-based beverages, and organic drinks, manufacturers are targeted towards fortifying powdered beverages with nutritious ingredients.

Moreover, a growing number of consumers are seeking for organic and natural products, consisting of plant-based ingredients. Powdered beverage manufacturers are tapping into the current need of the market, coming with the innovative solutions. For instance, incorporation of pea protein in powdered beverages is gaining traction, as it is marketed to offer various health benefits.

As aversion of consumers towards synthetic or chemical ingredients has been evident, manufacturers are using natural food preservatives to extend shelf life of powdered beverage. Such factors are expected to create a positive outlook of the powdered beverages market.

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Powdered Beverages Market: Regional Analysis

North America and European continue to maintain leading position in the powdered beverages market. Strong presence of key market players and greater awareness and availability of the product in these regions are responsible for the high consumption of powdered beverages. Moreover, established distribution network in these regions contributes to maximum market share. However, high growth opportunities are expected in Asia, Latin America, and MEA, due to increase in consumer purchasing power and growing product awareness among the consumers.

Powdered Beverages Market: Key Participants

Some of the important participants in the powdered beverages market are:

  • Nestlé S.A.
    •Chr. Hansen A/S
    •TreeHouse Foods, Inc.
    •Kraft Foods
    •Simatek A/S
    •Cargill Inc.
    •Nellson LLC
    •CP Kelco

The research report presents a comprehensive assessment of the powdered beverages market and contains thoughtful insights, facts, historical data, and statistically supported and industry-validated market data. It also contains projections using a suitable set of assumptions and methodologies. The research report provides analysis and information according to market segments such as type, nature, application, and sales channel.

Powdered Beverages Market Segmentation

The powdered beverages market can be segmented on the basis of type, nature, application, and sales channel.

On the basis of type, the powdered beverages market can be segmented as:
Single Serve
Multi Serve

On the basis of nature, the powdered beverages market can be segmented as:
Organic
Conventional

On the basis of application, the powdered beverages market can be segmented as:
Sport Drinks
Soft Drinks
Fruit Juices
Coffee
Others (Dairy, etc.)

On the basis of sales channel, the powdered beverages market can be segmented as:
Hypermarket/ Supermarket
Convenience Stores
Online Retailers
Specialty Stores
Mass Grocery Stores
Other Retail Formats

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Report Highlights:

  • A detailed overview of parent market
    •Changing market dynamics in the industry
    •In-depth market segmentation
    •Historical, current, and projected market size regarding volume and value
    •Recent industry trends and developments for Powdered Beverages Market
    •Competitive landscape for Powdered Beverages Market
    •Strategies for key players and products offered
    •Potential and niche segments, geographical regions exhibiting promising growth
    •A neutral perspective on market performance
    •Must-have information for market players to sustain and enhance their market footprint

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Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization, and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel, and End Use over the next 10 years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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