The BRIC organic baby food market is expected to be worth US$ 5.5 Bn as far as income in 2023. The market is projected to extend at a CAGR of 16.1% to arrive at a market size of US$ 24.5 Bn by 2033.
Concerns among parents about the dangers of chemical additives in infant foods have encouraged consumers to seek out organic alternatives. Clean label trends are receiving more attention, which is expected to boost demand for plant-based products. Sales of BRIC organic baby foods are anticipated to increase in the next years, according to a Future Market Insights (FMI) poll. The market is expected to grow at a double-digit CAGR through 2021 and beyond.
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Organic baby food manufacturers strive for nutrient-rich profiles in formulations, as well as an increasing variety of flavours and age group demographics. Following the covid-19 epidemic, sales through internet channels increased, and this trend is unlikely to change until 2031.
Government expenditures in urbanisation and the fast migration of rural populations to urban areas are increasing the potential for organic infant food sales. For the foreseeable future, consumer health and environmental consciousness will lead to increased demand.
Key Takeaways from BRIC Organic Baby Food Market Report
- The demand for milk formula products is expected to witness a consistent rise, enabling the market register an exponential double digit growth rate between 2021 and 2031.
- Sales through retail supermarkets will drive revenues in the industry, supported by robust supply chains.
- The Chinese and Indian markets for organic baby foods is a key contributor to revenues on the back of large infant populations.
- Increasing demand for vegan products will bolster growth in Brazil
- Government initiatives undertaken to aid infant health will support growth in India and South Africa.
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Brand Positioning in Terms of Health Claims Creates Opportunities
Sales of baby food products are largely reliant on health claims made by brands, with information about the pros and cons of breast feeding clearly stated and available through the internet. Some of the more prominent structural and health claims used by brands include information on digestibility and characteristics associated with immune systems and growth.
Many products also come with recommendations to seek the advice of healthcare professionals prior to feeding baby foods to children below the age of 1 year, which also clearly stating the advantages of breast feeding. Also high levels of concern among parents about obesity, and added sugar and salt are key to labelling practices in the industry. While TV and radio are not given much importance, social media channels are gaining ground for promotional activities.
Warnings and recommendation labels are more common on milk supplement products over the adequate and correct use of these products, especially for toddlers transitioning to solid foods. These trends are expected to have a significant impact on developments within the industry.
Who is Winning?
Leading players in the BRIC organic baby food market include but are not limited to H.J. Heinz Company, Nestle S.A, British Biologicals, Groupe Danone, Bellamy’s Australia Limited, Abbott Laboratories, Campbell Soup Company, Otsuka Holdings Co., Ltd. Major players are seeking to expand production capacities, widen product portfolios and geographical reach in a bid to edge out conventional baby food product manufacturers.
BRIC Organic Baby Food Market Segmentation by Category
Product Type:
- Ready To Feed
- Prepared
- Milk Formula
- Dried
- Other Product Types
Distribution Channel:
- Chemists/Pharmacies/Drugstores
- Internet
- Specialty Outlet
- Super Market
- Other Channels
Region:
- India
- Brazil
- China
- Russia
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For example, Serenity Kids announced a US$ 3 million investment round in December 2020, aimed towards the expansion of organic baby food portfolio. Nestle, in September 2020, announced plans to expand its infant formula production operations in Russia with an investment of US$ 45.8 million including a full cycle factory in Vologda. In January 2021, Timios, based in India announced the launch of its organic baby porridge product to add to its portfolio of toddler snacks including energy bars, pre-probiotic bites, and melts.
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