The market for 3D secure payment authentication is expected to reach US$ 1.28 billion in 2023 and grow at a CAGR of 12.2% between 2023 and 2033. The market for 3D secure payment authentication is expected to reach $4.06 billion by 2033.
The 3D secure payment authentication market is expected to reach US$4.06 billion in 2033. The rise in online fraud, including identity theft and illegal card use, is driving the expansion of this sector.
E-commerce and mobile commerce sales are growing globally due to the increase in smartphone sales and internet usage. The rise in popularity of online shopping portals and the availability of online payment options has resulted in a substantial increase in online fraud. This aspect is promoting the adoption of 3D authentication technology.
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The growing adoption of secure payment platforms by the hotel industry is driving the market
Among the fast adopters of new technologies such as computerized table service and app-based ordering are hotels and restaurants. Customers can now order and pay using a variety of mobile platforms that offer a wide range of payment options.
Various hotels, resorts and tourist attractions allow online shopping and transactions for services such as booking rooms and other items. Online fraud can happen during reservation transactions. Hence, it drives the adoption of 3D Secure Payment Authentication in line with the 3D Secure Payment Authentication market trends.
North America Outlook
The 3D secure payment authentication market in North America is highly competitive due to significant technological advancements. There has been a huge increase in overall government investment in research and development, including in the United States. The demand for enhanced security in online transactions has increased recently in the United States.
As retailers across the United States begin implementing EMV technology at point-of-sale (POS) terminals, in-person card fraud becomes more and more challenging. Due to this, criminal activities started happening online.
key takeaways
- The component category’s merchant plug-in segment led the market, with 38.85% 3D secure payment authentication market share of total sales.
- The access control server segment of the component category is expected to grow strongly in the 3D secure payment authentication market.
- The banking segment achieved a major revenue share of over 59.70% in the application category revenue in 2023.
- The merchants and payment gateways segment of the application category is predicted to grow at the maximum rate during the projection period.
- In 2023, North America dominated the market and contributed more than 28.90% to the total sales.
- The Asia Pacific 3D secure payment authentication market is anticipated to experience rapid growth during the forecast period.
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Competitive Landscape
To increase their visibility and strengthen their market share, 3D Secure Authentication solution providers are using growth strategies in practice. To increase their 3D secure payment authentication market share, providers of 3D secure authentication have implemented significant expansion initiatives such as product acquisitions, collaborations and launches, as well as building regional and international distribution networks.
Recent Changes
Everlink Payment Services Inc announced in January 2022 that it has completed the 3D secure certification process. Visa Consumer Authentication Service (VCAS) launched the 3D Secure Payment Authentication service for both MasterCard and Visa card products as a result of the certification. By using 3D Secure Payment Authentication Service, the company hopes to reduce CNP transaction fraud.
Uber Technologies, Inc. said in May 2019 that it had chosen payment platform Adyen to use its 3D secure payment authentication solution. Uber Technologies, Inc. chose this option to provide a smooth and satisfying payment experience to its users.
Key Players
- GPayments Pty Ltd.
- Broadcom
- Mastercard
- RSA Security LLC
- Modirum
- Visa Inc
- Bluefin Payment Systems LLC
- Decta
- American Express Company
- JCB Co., Ltd.
Key Segments
By Component:
- Access Control Server
- Merchant Plug-in
- Others
By Application:
- Banks
- Merchants & Payment Gateway
By Region:
- North America
- Europe
- Asia Pacific
- Latin America
- The Middle East and Africa
1. Executive Summary | 3D Secure Payment Authentication Market
1.1. Global Market Outlook
1.2. demand side trend
1.3. supply side trends
1.4. technology roadmap analysis
1.5. analysis and recommendations
2. Market Overview
2.1. Market Coverage / Classification
2.2. Market definition / scope / boundaries
3. Market Background
3.1. market dynamics
3.1.1. the drivers
3.1.2. Helplessness
3.1.3. Opportunity
3.1.4. trends
3.2. scenario forecasting
3.2.1. Demand in optimistic scenario o
3.2.2. Demand in potential scenario
3.2.3. demand in conservative scenario
3.3. Opportunity Map Analysis
3.4. investment feasibility matrix
3.5. Pestle and Porter’s analysis
3.6. regulatory landscape
3.6.1. by major sectors
3.6.2. by major countries
3.7. Regional Parent Market Outlook
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