Women Health Applications Market is projected to reach US$ 24 Billion by 2032

According to the study, the worldwide Women Health Applications Market size is assessed at US$ 3.4 Billion in 2022 and is projected to arrive at a valuation of US$ 24 Billion by 2032, growing at a CAGR of 21.6% through the figure time of 2022 to 2032.

Future Market Insights, a market research and competitive intelligence provider, analyses that market demand for Women Health Applications is set to experience a steady rise on the back of expanding internet penetration and increased adoption of digital devices such as laptops, tablets, and smartphones.

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Market revenue through Women Health Applications is set to grow 7.8X during 2022 to 2032. The Women Health Applications used for menstrual health accounted for over 35% of the total revenue with a market size of US$ 880.6 Million in 2021.

Menstrual Health Applications aid in the tracking of ovulation as well as directing women who are planning to avoid pregnancy or conceive. The sector has a substantial proportion as a result of growing global demand of menstruation health analysis as well as the addition of new features and products by large companies.

Key Takeaways from Market Study

  • The Women Health Applications market is anticipated to add 7X to the global value by 2032.
  • The market is expected to expand at a considerable growth rate of 21.6% and be valued at US$ 24 Billion by 2032.
  • Based on type, menstrual health segment accounted for over 35% of the global market share in 2021.
  • North America dominates the Women Health Applications market owing to increasing adoption of mobile Health Applications for tracking menstrual cycles, pregnancy, and fitness, as well as rising government interest in cutting healthcare costs in the region.

“The growing influence of social media influencers and impact of statistics based women health assessment has swelled the demand for women’s Health Applications among the younger female population.” says a Future Market Insights analyst.

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Key Drivers of the market

Furthermore, the growing awareness among the female population about the availability of various health and fitness apps has fuelled demand for the women’s health app. Furthermore, the growing awareness among the female population about the availability of various health and fitness apps has fuelled demand for the women’s health app.

Competition Landscape

App developments, partnerships, mergers and acquisitions by leading companies etc. are some of the key strategies adopted by players operating in Women Health Applications Market. Apple, Inc., Clue, Google, Inc., Fitbit, Inc., Fio Health, Glow Inc., Withings, Ovia Health, DOT, NURX, Inc. are the key players in the market.

  • In March 2021, Clue received FDA approval to launch Clue Birth Control, a digital contraceptive that will statistically predict ovulation for use as a birth control tool.
  • The market for Women Health Applications is dominated by companies such as Apple Inc., Clue, Google Inc., Fitbit Inc., Fio Health, Glow Inc., and Withings.
  • In March 2021, Clue received FDA approval to launch Clue Birth Control, a digital contraceptive that will statistically predict ovulation for use as a birth control tool.

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Key Segments Covered in Women Health Applications Survey

Women Health Applications Market by Type:

  • Fitness & Nutrition
  • Menstrual Health
  • Pregnancy Tracking & Postpartum Care
  • Menopause
  • Disease Management
  • Other Types

About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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