Rapid Surge in Anti-counterfeit Packaging Market: Projected to Reach US$ 422.8 Billion by 2032

FMI

The global anti-counterfeit packaging market is slated to top US$ 137.4 Bn in 2022. With a favourable demand outlook, sales are projected to increase at a robust 11.9% CAGR, pushing the market size to US$ 422.8 Bn by 2032.

To maintain the integrity of the original manufactured product throughout the supply chain, brand owners are adopting anti-counterfeiting packaging solutions. Anti-counterfeit packaging can be applied directly to the product, its container, packaging, or labelling.

It assures that the packaging code applied by the original manufacturer is unchanged and the product is un-tampered. With advancements in technology, manufacturers are integrating innovative solutions with their conventional packaging formats such as product authentication as well as track & trace elements.

Applications of anti-counterfeit packaging technology have become imperative in healthcare, personal care & cosmetics, and food & beverage sectors due to increasing sales of these products via online channels.

Manufacturers need to ensure their authentic products are differentiated from the counterfeit products and therefore, the customers get the desired quality. Furthermore, manufacturers are getting more concerned about integrating security features into the product and packaging.

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Rising investments in the development of sophisticated and effective counterfeit protection solutions are bolstering the anti-counterfeit packaging market.

Counterfeit products are a threat to all businesses across the globe, which creates high economic loss and poses a potential threat to consumers. Pharmaceuticals and cosmetic products remain the most targeted end-use industries by counterfeiters. Counterfeit cosmetic products can cause some serious skin ailments, infections, and allergies.

Multiple stories of such alarming experiences have surfaced on the internet. These fake products have even tested positive for carcinogens such as lead, mercury, arsenic, etc. Manufacturers and brand owners are incorporating anti-counterfeit features into their products to differentiate them from fake ones.

This includes both overt and covert features, which cannot be copied easily. Moreover, packaging manufacturers are also innovating packaging formats and using technologies such as RFID labels, security seals, barcodes, and holograms to prevent counterfeiting.

“Increasing adoption of connective technology-based RFID tags in anti-counterfeit packaging, along with stringent trade regulations regarding material handling and product authentication will create opportunities for growth in the market,” says an FMI analyst. 

Key Takeaways:

  • By packaging format, bottles & jars segment is estimated to account for 27% of the total market share by the end of 2027.
  • Based on technology, the mass serialization segment of the anti-counterfeit packaging market is expected to expand at a CAGR of 9.9%, reaching US$ 93.7 Bn by 2032.
  • Sales of anti-counterfeit packaging in the healthcare sector will surge at a CAGR of 8.6% during the forecast period.
  • Germany will dominate the Europe anti-counterfeit packaging market, accounting for 24% of the total market share by 2032.
  • Total demand in India will account for 57% of the South Asia anti-counterfeit packaging market share by 2032.

By region, East Asia and South Asia are estimated to hold over 53% of the total anti-counterfeit packaging market share in the year 2032.

Market Benefits

  1. The study provides an in-depth analysis of the global anti-counterfeit packaging market along with the current trends and future estimations to elucidate the imminent investment pockets.
  2. The key market players along with their strategies are thoroughly analyzed to understand the competitive outlook of the industry.
  3. An extensive analysis of the market based on application assists in understanding the trends in the industry.
  4. The report presents a quantitative analysis of the market from 2022 to 2032 to enable stakeholders to capitalize on the prevailing market opportunities.

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Competition Landscape

  • Avery Dennison Corporation,
  • 3M Company and
  • DuPont
  • CCL Industries,
  • Zebra Technologies Corporation,
  • SATO Holdings,
  • SICPA Holdings SA
  • Intelligent Label Solutions

Are also some of the key players in the anti-counterfeit packaging market. The Tier 3 players in the market hold 65-75% of the total market share.

Regional Outlook:

  • Germany is expected to dominate the Europe anti-counterfeit packaging market, holding 24% of the Europe market share by 2032. According to the report published by German Trade and Invest (GTAI), in 2020, 1.7 Billion EUR (US$ 1.8 Billion) was spent by food and beverage companies on innovation and product development in 2019.
  • Total sales in the Indian market are slated to account for 57% of the South Asia anti-counterfeit packaging market by 2032. According to Invest India, the National Investment and Facilitation Agency, in terms of volume of pharmaceutical production the country ranks third globally.

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Anti-counterfeit Packaging Market by Category

By Packaging Format:

  • Bottles & Jars
  • Vials & Ampoules
  • Blisters
  • Trays
  • Pouches & Sachets
  • Others (Tubes, Syringes, etc.)

By Technology:

  • RFID
  • Security Inks & Coatings
  • Security Seals
  • Holograms
  • Mass Encryption
  • Barcode
  • Mass Serialization

By End Use:

  • Food and Beverage
  • Healthcare
  • Automotive
  • Personal care & Cosmetics
  • Electrical & Electronics
  • Other Industrial

About Us:

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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