The Europe consumer electronics packaging market is projected to reach US$ 6.4 billion by 2033, while the USA consumer electronics packaging market is expected to surpass US$ 3.3 billion in the same year. The sales of consumer electronics in the Europe market are anticipated to surge at a CAGR of 4.8% between 2023 and 2033, whereas the United States consumer electronic packaging market is set to expand at a CAGR of 3.5%.
The growth of the market is driven by the increasing production and sales of electronic devices. The adoption of mobile communication and computing devices has witnessed significant growth in recent years, leading to a rise in consumer electronics packaging sales.
The demand for protective packaging is expected to elevate with the growing penetration of smartphones and computing devices. Folding cartons and corrugated boxes are gaining popularity in Europe for packaging cellphones, tablets, and laptops, while desktops are sold in corrugated boxes. The rising adoption of these devices contributes to the high demand for protective packaging, including bubble wraps and air pillows.
Consumer electronics packaging plays a vital role in protecting fragile electronic products during shipping and offers excellent printable features. The growing need for eye-catching packaging products drives the sales in the market.
There is an increasing requirement for eco-friendly and sustainable packaging, which further propels the demand. Concerns about plastic waste from packaging have led to a surge in demand for sustainable packaging. Paper and paperboard-based products are sustainable and biodegradable options for consumer electronics packaging. These products can be composted, landfilled, or recycled without harming the environment. Additionally, paper and paperboard-based packaging can be reused multiple times, making it a sustainable packaging solution. Many renowned consumer electronic brands are adopting sustainable packaging solutions for their products.
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Leading manufacturers are expanding their portfolios to include sustainable products, contributing to the growth of the market.
Key Takeaways from the Europe & USA Consumer Electronics Packaging Market:
- The Europe & USA consumer electronics packaging market is expected to exhibit steady growth.
- The Europe consumer electronics packaging market is projected to expand at an 8% CAGR through 2033.
- Consumer electronics packaging sales across the United States are set to rise at a 5% CAGR.
- The paper and paperboard material segment is expected to hold approximately 3/5th share of the market by 2033.
- The rigid boxes segment will hold a prominent share of the market.
- The electronic wearable segment is set to expand 10 times the current market value by 2033.
“Consumer electronics packaging is gaining enormous market acceptance in Europe & USA. This is because these packaging solutions are designed to be strong yet lightweight. They provide world-class printing and design capabilities. Besides this, they provide effective protection against impact, moisture, and electrostatic discharge.” says an FMI analyst
Growing Online and Travel Retailing Anticipated to Assist Expansion
In recent years, popularity of online retailing and e-commerce sites has increased significantly. This has created high-profit business models for manufacturers and sellers of consumer electronics.
Through online retailing model, consumer electronics brand can ship products to customers. This will cut extra costs and margins included in traditional retailing.
Frequent changes in buying patterns are creating high demand for packaging solutions. Growing online retailing practices are encouraging manufacturers to produce packaging products that are suitable for online retailing.
Growing popularity of travel retailing will further boost consumer electronics packaging sales. Rise in travel retail sales across Europe and the USA is expected to bode well for the market.
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Who is Winning?
Key consumer electronics packaging manufacturers are DS Smith PLC, WestRock Company, Mondi Group, Sonoco Products Company, International Paper Company, Smurfit Kappa Group PLC, Stora Enso Oyj, Pregis LLC, Sealed Air Corporation, UFP Technologies, Inc., and Nefab Group.
Also, other noticeable players in the market include Mayr-Melnhof Karton AG, Billerud AB, Europe Packaging B.V., PakFactory, Dordan Manufacturing Company, Wolters Packaging Czech Ltd., and others. The tier 1 players in the market held around 45 to 50% of the market in 2022.
USA and Germany Drive Growth in Consumer Electronics Packaging Market
The United States and Germany are emerging as lucrative markets for consumer electronics packaging, driven by the growing demand for electronic devices and the robust expansion of the electronics sector.
In the United States, the rise of the IT sector and gaming industry is fueling the demand for electronic devices such as laptops, monitors, and CPUs. This increased consumption of electronic devices is propelling the sales of consumer electronics packaging, particularly paper and paperboard packaging. Corrugated boxes, folding cartons, and paper protective packaging products are being used to safeguard heavy and fragile devices, offering growth opportunities for packaging manufacturers.
Germany, known for its innovative microelectronics research and production, holds a prominent position in the European consumer electronics packaging market. The country’s electronics sector contributes significantly to domestic industrial input and research and development spending. As the largest electronics market in Europe, Germany drives the demand for consumer electronics packaging to ensure the safe transportation and storage of devices and their components.
Additionally, both the United States and Germany are witnessing a growing preference for sustainable packaging solutions in response to environmental concerns. This trend further boosts the consumer electronics packaging market, as manufacturers focus on offering eco-friendly options.
Overall, the United States and Germany’s strong presence in the consumer electronics industry, combined with increasing demand and a focus on sustainability, make them key growth assets in the global consumer electronics packaging market
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Europe & USA Consumer Electronics Packaging Market Segmentation
By Material Type:
- Plastic
- Paper & Paperboard
- Molded Fiber
By Product Type:
- Folding Cartons
- Rigid Boxes
- Trays
- Bags & Pouches
- Blister Packs & Clamshells
- Other Protective Packaging (Wrapping Films, Loose Fill, Inserts & Dividers, etc.)
By Application:
- Mobile Phones
- Computers
- Music Systems
- Cameras
- TV
- Electronic Wearables
- Digital Media Adapters
- Other Consumer Electronics
By Region/Country:
- Europe
- Germany
- Italy
- France
- United Kingdom
- Spain
- BENELUX
- Nordic
- Russia
- Poland
- Rest of Europe
- USA
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