The Oceania digital textile printer market is poised for significant growth between 2023 and 2033, with a projected compound annual growth rate (CAGR) of 4.3%. By 2033, the market value is expected to exceed US$ 150 million, while in 2023, it is likely to surpass a valuation of around US$ 98.4 million.
According to Future Market Insights (FMI), the expanding e-commerce distribution landscape is a key driver for the increased demand for digital textile printing in Oceania. E-commerce platforms have simplified the process for small and medium-sized textile producers to reach a wide customer base.
E-commerce has particularly benefited businesses in off-the-grid or underserved regions, enabling them to tap into new markets. The rise of on-demand printing has also been fueled by e-commerce, and digital textile printing technologies are well-suited to meet this demand.
The textile industry has witnessed a growing demand for customization and personalization, driven by the convenience and options provided by online platforms. Consumers today seek specialized and personalized products, which can be efficiently produced using digital textile printing techniques that offer design and production flexibility.
The increasing awareness of the environmental impact of purchases has led to a surge in demand for sustainable textiles. E-commerce platforms are playing a role in promoting sustainable choices, and digital textile printing is viewed as an eco-friendly alternative to conventional printing methods, as it requires less water, chemicals, and energy.
The market is also driven by the need for versatile and cost-effective printing options, as competition in the industry intensifies. This has motivated small and medium-sized businesses to embrace digital textile printing technology at an accelerated pace. This trend is expected to continue, driving market growth throughout the forecast period.
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Key Takeaways from Oceania Digital Textile Printers Market Study
- The Oceania digital textile printer industry is anticipated to reach a valuation of US$ 98.4 million by the end of the year 2023.
- The market is expected to reach a total size of US$ 150 million by the end of the forecast period 2023 to 2033.
- The CAGR for the market during 2023 to 2033 is projected to be at 3%.
- Clothing & Apparels End Use segment is anticipated to offer an impressive absolute dollar opportunity of US$ 25.4 million between 2023 and 2033.
- Australia is anticipated to be the largest market for digital textile printers across Oceania accounting for a total market valuation of US$ 71.6 million in 2023.
“Oceania is experiencing a rapid expansion of digital textile printing due to the region’s growing need for affordable, on-demand textile printing. The use of automation, eco-friendly inks, and direct-to-fabric printing technology has made it possible to print textiles of excellent quality and at a reasonable price. The need for digital textile printing is also increasing as a result of expanding e-commerce distribution options. This is expected to provide small and medium-sized textile manufacturers with access to a larger consumer base and satisfy the increased demand for customization and personalisation.” – says an FMI analyst.
Country Insights: Digital Textile Printers in New Zealand and Australia
New Zealand’s Growing Demand for Digital Textile Printers Driven by Widening Applications
Digital textile printers in New Zealand are experiencing steady growth as the country’s textile manufacturers increasingly adopt this technology. Breakthroughs in digital textile printing have made the production process more effective and efficient, leading to affordability for manufacturers. New Zealand’s robust textile sector, catering to various industries such as high-end clothing and outdoor equipment, is driving the demand for digital textile printers. These printers enable improved productivity, cost savings, and the ability to meet evolving consumer preferences.
Australia’s Leadership in Oceania’s Digital Textile Printers Market Fueled by Massive Domestic Demand
Australia has emerged as the leader in the digital textile printers market in Oceania due to its substantial domestic market for sustainable textiles. The country boasts a thriving textile sector with diverse manufacturers and designers producing a wide range of goods, including high-end clothing, sportswear, and household items. The Australian government has provided financial support through training programs, business partnerships, and research and development initiatives. This support has facilitated industry expansion and innovation, with digital textile printing technologies playing a crucial role in meeting market demands.
Overall, both New Zealand and Australia are witnessing growth in the digital textile printers market, driven by their respective textile industries’ need for enhanced productivity, cost savings, and the ability to cater to evolving consumer preferences
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Competitive Landscape: Digital Textile Printing Market Landscape
The digital textile printing market in Oceania is characterized by key players adopting numerous strategies to remain competitive. While consolidation is a major strategy, the market is also rife with other moves like acquisitions, mergers and product innovations
HP Inc., Brother International Corporation, Seiko Epson Corporation, Konica Minolta, Inc., Colorjet Group, The M&R Companies, Mimaki Engineering Co., Ltd., Aeoon Technologies GmbH, HGS Machines, Ricoh Company, Ltd, Electronics for Imaging, Inc., Kornit Digital, and others are prominent players in the digital textile printing market. the digital textile printing market is fragmented and the Tier 1 players in the market hold 20-25% share in the Oceania digital textile printer industry.
For instance,
- In October 2021, Kornit Digital announced a new partnership with Amazon, which will allow Amazon sellers to access Kornit’s digital textile printing technology to create and sell customized printed apparel.
Find More Valuable Insights into Oceania Digital Textile Printer Market
Future Market Insights (FMI), in its new report, offers an unbiased analysis of the Oceania digital textile printer market. It analyzes historical demand from 2018 to 2022, alongside forecast statistics for 2023 to 2033. The study reveals growth projections on the digital textile printing market on the bass of digital textile printer by printer type (direct to garment printer, direct to fabric printer), size of printer type (industrial printer, desktop printer), ink type (reactive, acid, disperse, pigment), substrate (cotton, silk, rayon, linen, polyester, polyamide, wool, other substrates), sales channels (manufacturers, distributors, retail, e-commerce), end use (clothing & apparels), household(bed linens, carpets & curtains, others), technical textiles, others) and country (Australia, New Zealand, Papua New Guinea, Fiji).
Key Trends Shaping the Market Listed by Future Market Insights (FMI)
- Adoption of digital textile printing technology by traditional textile manufacturers is helping transform production process to become more efficient and cost-effective.
- Advancements in inkjet printing technology and ink formulations are resulting in superior print quality, high speeds, and reduced costs.
- Integration of Industry 4.0 technologies, such as automation and data analytics are being used to improve production efficiency and reduce wastage.
- Rising demand for printed textiles in various applications, including fashion, home textiles, and sports apparel necessitate the requirement of advanced digital textile printers.
- Growing adoption of cloud-based printing software solutions that enable remote printing and management are making it easier for businesses to operate with reduced production line lapses.
- The increasing use of augmented reality (AR) and virtual reality (VR) technologies have helped enhance the customer experience by providing real-feel for textures, which is driving sales.
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Oceania Digital Textile Printer market by Category
By Printer Type:
- Direct to Garment (DTG) Printer
- Direct to Fabric (DTF) Printer
By Substrate:
- Cotton
- Silk
- Rayon
- Linen
- Polyester
- Polyamide
- Wool
- Other Substrates
By Ink Type:
- Reactive
- Acid
- Disperse
- Pigment
By Printer Type (Size):
- Industrial Printer
- Desktop Printer
By Sales Channel:
- Manufacturers (Direct Sales)
- Distributors/ Suppliers
- Retail
- E-Commerce
By End Use:
- Clothing & Apparels
- T-shirts
- Pants
- Leggings
- Caps
- Sweatshirts
- Hoodies
- Shorts
- Golf shirts
- Others (Jackets, Tie, etc.)
- Household
- Bed Linens
- Carpets & Curtains
- Others (Napkins, Towel, etc.)
- Technical Textiles
- Others (Flags & Banners)
By Country:
- Australia
- New Zealand
- Papua New Guinea
- Fiji
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