The confectionery flexible packaging market for sweets is poised to reach $5.9 billion in 2022. With a 3.2% compound annual growth rate (CAGR) in demand, the market is expected to reach $7.6 billion by 2030.
The expansion of the confectionery flexible packaging market can be attributed to improved food processing techniques and the increasing consumer demand for snacks and nibbles, particularly in regions such as Asia Pacific, the Middle East, and Africa. Customers are being enticed by enhanced product selections, a wider range of offerings, and attractive packaging options.
The COVID-19 pandemic has amplified the importance of food and snack delivery, especially for individuals confined to their homes. E-commerce platforms have played a significant role in facilitating snack delivery. The entry of major food and grocery delivery companies in 2020-2021 has led to a substantial surge in the demand for confectionery products. As long as this trend continues, the need for flexible packaging for confectionery is expected to grow in the coming years.
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Manufacturers are being driven to provide recyclable confectionery packaging due to the growing consumer demand for environmentally friendly food and packaging. Projections indicate that the percentage of the American population concerned about animal welfare, health benefits, and climate change will increase from 1% in 2014 to over 10% in 2020. In response to this niche market, the HORECA (Hotel, Restaurant, Catering) industry worldwide has taken note, with snack and confectionery manufacturers developing vegan products and avoiding the use of animal-derived ingredients.
The vegan confectionery sector is expected to be highly profitable and present opportunities for manufacturers of snack and confectionery packaging. This is projected to drive sales of flexible packaging for candy over the forecast period.
According to analysts from FMI (Future Market Insights), the confectionery flexible packaging market will continue to grow until 2030 due to advancements in packaging technology and the increasing demand for recyclable and leak-proof confectionery packaging.
Key Takeaways:
- Based on product type, sales in the films and wraps segment are forecast to increase at a 2.5% CAGR through 2030.
- Demand for bioplastics will increase by 1.4x over the assessment period.
- In terms of applications, sales in the jelly segment will grow at a 5.8% CAGR over the forecast period.
- Demand for confectionery flexible packaging in the U.S. will increase at a 2.9% CAGR through 2030.
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Total confectionery flexible packaging consumption in Europe will reach 1.5 Mn Tonnes in 2022.
Competitive Landscape
Confectionery flexible packaging manufacturers are introducing innovative and recyclable materials and formats to improve sales across the globe. They are also investing in mergers, acquisitions and collaborations to gain a competitive edge in the market. For instance:
- In May 2022, the Italian Cama group is expected to demonstrate technologically advanced confectionery packaging machinery at IPACK-IMA 2022, which is expected to bring a technological revolution in packaging.
- In January 2022, Amcor plc undertook customer perception on confectionery packaging and is now developing paper-based packaging products for the same market.
Key Players:
- WestRock Company
- DS Smith plc
- Sonoco Products Company
- Amcor plc
- Huhtamaki Oyj
- Constantia Flexibles Group GmbH
- Ahlstrom-Munksjö Oyj
Regional Analysis:
USA: Growing Demand for On-the-Go Confectionery Packaging
The confectionery flexible packaging market in the USA is experiencing growth, driven by the increasing demand for on-the-go packaging for confectionery products. With total confectionery sales reaching US$ 36.9 billion in 2021, the market is expected to grow at a CAGR of 2.9% during the forecast period. The holiday season, social media trends, and the preference for premium chocolates and confectionery for gifting purposes are key factors driving the sales in the USA market.
Switzerland: Role in Europe’s Confectionery Flexible Packaging Market
Switzerland plays a critical role in Europe’s confectionery flexible packaging market, thanks to its growing production of premium confectionery. The turnover of Switzerland’s chocolate manufacturers reached US$ 1.8 billion in 2021, with a significant increase in chocolate exports to countries like Germany and the USA. Switzerland is one of the leading exporters of confectioneries in Europe, and the Europe confectionery flexible packaging market is expected to consume around 1.5 million tonnes of packaging in 2022
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Confectionery Flexible Packaging Market by Category
By Product Type:
- Films & Wraps
- Pouches
- Sachets & Stick Packs
- Tubes
- Laminates
By Material Type:
- Plastics
- PE
- PP
- PET
- PVC
- PA
- EVOH
- Bioplastics
- PLA
- PHA
- Starch Based Plastic
- Cellulose Fibers
- Other Plastics
- Paper
By Application:
- Chocolate
- Candy & Toffees
- Gum
- Jelly
- Snack Bars
- Biscuits
- Rest of Others
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
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