In the five-year period from 2022 to 2032, the market for employee advocacy software is predicted to grow at a CAGR of 8.5%. The market is projected to increase from US$ 410 million in 2022 to US$ 930.7 million in 2032. The market saw a 9.3% year-over-year growth rate in 2021–2022, increasing from a valuation of US$ 375 Million.
Employee advocacy software enables companies to engage their workforce to share branded content and information via social channels. With these tools, brands are able to build pre-approved content libraries for their employees to access to share via mobile, email, or social media.
These tools not only help broaden a company’s social presence by engaging their employees, they also allow social media managers to have more control over company voice and messaging on social channels.
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There has been a massive adoption of advanced employee advocacy software tools among the organizations, which provides helpful as well as knowledgeable customer support. Companies’ employees are using these tools to share relevant stories and content to share with their followers.
The advocacy software provides simple and intuitive interface, which is easy to use for users and admins. The advocacy tools streamline and simplify managing the social sharing of employee advocates and allow for posts to be set up in advance with the help of features including scheduling functionality.
Key Takeaways from the Market Study
- Global employee advocacy software market was valued at US$ 410 Million by 2022-end
- The U.S to account for the highest value share of US$ 322.5 Million of global market demand for employee advocacy software market in 2032
- From 2017 to 2021, employee advocacy software demand expanded at a CAGR of 9.4%
- By type, the cloud-based category constitutes the bulk of employee advocacy software market with a CAGR of 8.3%.
“Employee advocacy software provides simple and intuitive interface, and is easy to use for users and admins. This is an essential factor that is expected to accelerate the growth of the Employee Advocacy Software market during the forecast period, remarks an FMI analyst.
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Competitive Landscape
Players in the global employee advocacy software market focus on expanding their global reach through various strategies, such as; partnerships, collaborations, and partnerships. The players are also making a significant investment in R&D to add innovations to their products which would help them in strengthening their position in the global market. Some of the recent developments among the key players are:
- In February 2022, COYO (Social Intranet Software), Smarp (Employee Communications & Advocacy) and Jubiwee (Employee Engagement & Analytics) announced the expansion of their three brands in Western labor markets with the renaming as Haiilo. The merger will allow for the most complete and consistent approach to attracting and engaging knowledge workers which is one of the most dramatic growth inhibitors companies face since the pandemic started.
- In January 2022, EveryoneSocial launched free forever plan to spread employee advocacy, through which the marketers can activate their company’s employees as influencers who can authentically share their most important content.
Key Segments Covered In The Employee Advocacy Software Market Study
By Type:
- On-Premises
- Cloud-based
By Application:
- SMEs
- Large Enterprises
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
Table of Content
1. Executive Summary | Employee Advocacy Software Market
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
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