Expanding Applications and Sustainable Beverage Packaging: Analyzing the Kegs Market by 2033

According to FMI’s analysis, the kegs market would expand at a CAGR of 4.5% during the forecast period. The estimated market size for the sector is expected to rise from US$ 939 Million in 2023 to US$ 1.5 Billion by 2033.

The Kegs Market refers to the global industry that produces, distributes, and sells kegs, which are cylindrical containers used to store and transport beer. Kegs are typically made of stainless steel, aluminum, or plastic and come in various sizes, ranging from small kegs used for home brewing to large kegs used in commercial settings such as bars and breweries.

The market for kegs is anticipated to grow over the projected period as a result of growing public awareness of environmental sustainability and conservation. This has prompted numerous keg-based businesses to launch sustainable kegs. As they are neither produced or maintained using procedures that affect the environment, these kegs are safe for the environment. The most common type of high-quality, environmentally friendly kegs on the market are made of stainless steel.

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Going forward, the market is shifting towards automation to cut down inefficiencies in the market. With the help of smart keg tracking sensors, the manufacturing facilities of kegs are able to manage costs and key systems efficiently. The technology-powered automation in kegs industry improves transportation and storage of carbonated and non-carbonated, alcoholic and non-alcoholic beverages, and other beverages.

In the years to come, the kegs market is predicted to be stimulated by the introduction of new technology to and improve keg palatability. Furthermore, the launch of rubber steel kegs for greater ergonomic handling of alcoholic beverages is anticipated to strengthen market growth in the future.

Key Takeaways from the Kegs Industry:

  • The United States kegs market is projected to attain market value of US$ 325.7 Mn by 2033, growing at a CAGR of 5.2% in the coming years. Increasing automation in the industry, thanks to technologies like smart sensors, APIs, software, and cloud databases, is propelling market growth in the country.
  • China market is estimated to grow at the fastest growth rate of 6% CAGR, to arrive at US$ 167.7 Mn by 2033. The growing application of kegs in beverages and pharmaceutical sectors is leading the market expansion.
  • The United Kingdom kegs market is expected to achieve a market valuation of US$ 81.5 Mn by 2033 end, exhibiting a CAGR of 4.9% in the coming years. Increasing efforts by the keg manufacturers to release new products with breakthrough technology and authorized by formal regulatory bodies.
  • The market is observing increasing preference for kegs having a capacity of 20L to 40L. Large breweries, bars, and restaurants are making use of kegs with this much capacity to preserve beverages, alcoholic or non-alcoholic. The ever-increasing growth of beverage sector is predicted to keep up the demand for kegs.

Emerging Trends in the Kegs Market

The Kegs Market is constantly evolving, driven by changing consumer preferences and technological advancements. Here are some emerging trends to watch out for:

  • 1. Growing Demand for Craft Beer: The rising popularity of craft beer has fueled the demand for kegs. Craft breweries, known for their focus on quality and flavor, often prefer kegs over other packaging options to maintain the integrity of their beer.
  • 2. Adoption of One-Way Kegs: One-way kegs, such as KeyKegs, have gained traction in recent years due to their convenience and sustainability. These kegs are designed for single-use and can be easily recycled, eliminating the need for return logistics.
  • 3. Shift towards Stainless Steel Kegs: Stainless steel kegs continue to dominate the market due to their durability, recyclability, and resistance to corrosion. However, advancements in materials and manufacturing processes are driving the development of lightweight and eco-friendly alternatives.
  • 4. Integration of IoT and RFID Technology: The integration of Internet of Things (IoT) and RFID technology is enabling keg manufacturers and beverage companies to track and monitor keg inventory in real-time. This helps optimize supply chain operations and reduce the risk of keg loss or theft.

Factors Driving the Growth of the Kegs Market

Several factors are contributing to the growth of the Kegs Market. Let’s take a closer look at some of the key drivers:

  • 1. Increasing Beer Consumption: The global beer consumption has been on the rise, driven by changing lifestyles, urbanization, and a growing preference for social drinking. This increased demand for beer has a direct impact on the keg market.
  • 2. Growing Craft Beer Industry: The craft beer industry has witnessed tremendous growth in recent years, with consumers showing a preference for unique and locally brewed beers. Craft breweries often rely on kegs as a packaging solution to maintain the quality and freshness of their products.
  • 3. Environmental Considerations: Kegs offer several environmental advantages over single-use packaging options, such as cans and bottles. They are reusable, reducing waste and carbon footprint. As consumers become more environmentally conscious, the demand for kegs is expected to increase.
  • 4. Convenience and Cost Efficiency: Kegs provide convenience and cost efficiency for both breweries and consumers. For breweries, kegs eliminate the need for bottling or canning, reducing packaging costs. For consumers, kegs offer a more economical option for enjoying beer in larger quantities.

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New Developments Shaping up the Kegs Market:

  • In June 2022, Ara Partners (“Ara”) unveiled that it has acquired Petainer Ltd., a global producer of sustainable beverage packaging solutions based in the UK. Ara collaborated with Next Wave Partners LLP affiliates and Petainer Management to make this acquisition.
  • In May 2022, BLEFA got together with other major companies dealing in keg supply chain to introduce new Steel Keg Association (SKA) to provide the advantages of steel kegs to beverage companies and breweries, as well as restaurants and bars.
  • In May 2021, Lumiere Technologies turned into a new Indian partner of BLEFA. The company is based in Bangalore, and is a subsidiary of the SpectraA Group. The latter is a famous company in the Indian brewery industry as it offers breweries with one-stop platform for all solutions. Likewise, the firm offers a comprehensive solution to soft drink plants, food & beverage establishments, distilleries, and other businesses.
  • In January 2020, Blefa Kegs and American Keg revealed technological investment and considerable equity by Blefa in the future growth of American Keg. With this agreement, American Keg is forecast to witness robust growth in employment and production over time.

Given Below are the Kegs Market Segments
Capacity:

  • Upto 20 L
  • 20 L to 40 L
  • 40 L to 60 L
  • Above 60 L
  • Material:
  • Plastic
  • Tin
  • Stainless Steel

End Use:

  • Alcoholic Beverages
  • Beer
  • Wine
  • Spirits
  • Cider
  • Non-Alcoholic Beverages
  • Soft-Drinks
  • RTD Beverages
  • Juices
  • Others
  • Cooking Oil
  • Chemicals
  • Others

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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