The Confectionery Flexible Packaging Market Sees a Sweet Rise in Value, Propelled by Innovation and Consumer Preference.

The confectionery flexible packaging market for sweets is expected to reach $5.9 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 3.2%, reaching $7.6 billion by 2030.

The expansion of the confectionery flexible packaging market is driven by several factors. One of the key drivers is the improved food processing techniques, which have resulted in a wider range of confectionery products and packaging options. This, coupled with the increasing consumer demand for snacks and nibbles, has led to the growth of the market in regions like Asia Pacific, the Middle East, and Africa.

The COVID-19 pandemic has also played a significant role in driving the demand for confectionery flexible packaging. With people staying at home, food and snack delivery services have become crucial, and e-commerce has played a major role in advancing snack delivery. The entry of large food and grocery delivery companies in 2020-2021 has further boosted the demand for confectionery products. As long as this trend continues, the need for flexible packaging for confectionery is expected to grow in the coming years.

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Furthermore, there is a growing consumer demand for environmentally friendly food and packaging. Manufacturers are being pushed to provide recyclable confectionery packaging as consumers become more conscious of the environmental impact of their choices. The vegan confectionery business, in particular, is expected to be highly profitable, with snack and confectionery makers developing vegan products and avoiding the use of animal-derived components. This trend presents opportunities for manufacturers of flexible packaging for candy.

The market for confectionery flexible packaging is anticipated to continue growing until 2030, driven by advancements in packaging technology and the increasing demand for recyclable and leak-proof packaging solutions. These factors are expected to contribute to the sustained rise of the market in the coming years, as stated by an analyst from FMI.

Key Takeaways:

  • Based on product type, sales in the films and wraps segment are forecast to increase at a 2.5% CAGR through 2030.
  • Demand for bioplastics will increase by 1.4x over the assessment period.
  • In terms of applications, sales in the jelly segment will grow at a 5.8% CAGR over the forecast period.
  • Demand for confectionery flexible packaging in the U.S. will increase at a 2.9% CAGR through 2030.

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Competitive Landscape

Confectionery flexible packaging manufacturers are introducing innovative and recyclable materials and formats to improve sales across the globe. They are also investing in mergers, acquisitions and collaborations to gain a competitive edge in the market. For instance:

  • In May 2022, the Italian Cama group is expected to demonstrate technologically advanced confectionery packaging machinery at IPACK-IMA 2022, which is expected to bring a technological revolution in packaging.
  • In January 2022, Amcor plc undertook customer perception on confectionery packaging and is now developing paper-based packaging products for the same market.

Key Players:

  • WestRock Company
  • DS Smith plc
  • Sonoco Products Company
  • Amcor plc
  • Huhtamaki Oyj
  • Constantia Flexibles Group GmbH
  • Ahlstrom-Munksjö Oyj

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Confectionery Flexible Packaging Market by Category

By Product Type:

  • Films & Wraps
  • Pouches
  • Sachets & Stick Packs
  • Tubes
  • Laminates

By Material Type:

  • Plastics
  • PE
  • PP
  • PET
  • PVC
  • PA
  • EVOH
  • Bioplastics
    • PLA
    • PHA
    • Starch Based Plastic
    • Cellulose Fibers
  • Other Plastics
  • Paper

By Application:

  • Chocolate
  • Candy & Toffees
  • Gum
  • Jelly
  • Snack Bars
  • Biscuits
  • Rest of Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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