The global metallized paper market is projected to grow significantly in the next few years, driven by the increasing demand for sustainable packaging solutions. Metallized paper is a paper or paperboard that has been coated with a thin layer of metal, typically aluminum, to give it a shiny, metallic appearance. This type of paper is widely used in the packaging industry for a variety of applications, including food packaging, cosmetics packaging, and tobacco packaging.
The market for metallized paper is anticipated to reach US$ 5.7 Billion by 2029, at a CAGR of 4.8% from 2022 to 2029, from an estimated US$ 4.1 Billion in 2022. Around 1% to 2% of the $353 billion global paper packaging market in 2021 will be made up of metallized paper.
One of the key drivers of the metallized paper market is the growing demand for sustainable packaging solutions. Metallized paper is a highly sustainable packaging material as it is made from renewable resources and can be easily recycled. Additionally, metallized paper is lightweight and consumes less energy during transportation, which further reduces its environmental impact.
Future Market Insights delivers vital insights on the metallized paper market, in its published report titled, Metallized Paper Market: Global Industry Analysis 2014-2021 and Opportunity Assessment 2022-2029′. In terms of revenue, the global metallized paper market is projected to expand at a CAGR of ~4% during the period of assessment, owing to numerous factors of which FMI offers thorough insights and forecasts. The global metallized paper market is expected to expand 1.5x in terms of market volume by the end of 2029.
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Another key driver of the metallized paper market is the increasing use of metallized paper in food packaging. Metallized paper is widely used in the packaging of various food products, such as snacks, confectionery, and baked goods. The shiny and metallic appearance of metallized paper enhances the visual appeal of food products, making them more attractive to consumers.
The cosmetics industry is also a significant contributor to the growth of the metallized paper market. Metallized paper is widely used in the packaging of cosmetics, such as perfumes, skincare products, and makeup. The shiny and metallic appearance of metallized paper gives cosmetics packaging a premium and high-end look, which appeals to consumers.
The tobacco industry is also a major user of the metallized paper. Metallized paper is widely used in the packaging of cigarettes, cigarillos and other tobacco products. The shiny and metallic appearance of metallized paper gives tobacco packaging a premium and high-end look, which appeals to consumers.
The metallized paper market is segmented based on application, metal type, and region. Based on application, the market is segmented into food packaging, cosmetics packaging, tobacco packaging, and others. Based on metal type, the market is segmented into aluminium, gold, silver, and others. Geographically, the market is segmented into North America, Europe, Asia Pacific, and the Rest of the World.
North America is expected to dominate the global metallized paper market, driven by the increasing demand for sustainable packaging solutions in the region. The Asia Pacific market is also expected to grow significantly in the next few years, driven by the growing demand for metallized paper in the food and cosmetics industries in countries such as China, India, and Japan.
In conclusion, the global metallized paper market is expected to grow significantly in the next few years, driven by the increasing demand for sustainable packaging solutions and the growing use of metallized paper in various industries such as food, cosmetics and tobacco.
Firm Progression for Premium Brewing & Beverage Industry
Metallized paper offers elegant and protective properties to the packaging products. It is widely used in various applications such as, food, beverages, personal care, home care, chemicals, and banking. The extensive application of metallized paper is in labelling. Packaging and labelling for premium liquor & perfume are significantly growing in demand across the globe. The growth of premium spirit sector is expected to grow at steady pace, and anticipated to expand one-fourth to reach ~US$ 2.1 Bn by 2022.
Metallized paper could be an alternative to plastic-based packaging especially in labelling which is essential for branding of any product. Several stringent rules set by the regulatory bodies to slow down the usage of plastic in packaging will continue to fuel the growth of the metallized paper market. This move has also pushed the manufactures of packaging materials to increase their units’ capacity for the production of metallized paper at all the major regions of the world.
Metallized paper is increasing in demand, due to its usage as a gift wrapping paper especially in developed countries of Europe and North America. The growth of metallized paper might be stunted to some extent, due to issues in its recyclability. Metallized paper is strenuous to recycle as it has multiple layer papers that are coated with two or more materials – representing a potential threat for the manufacturers.
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Opportunities Abound in Asia Pacific
Geographically, Asia holds nearly two-fifth of the world’s metallized paper market and is expected to uphold the market growth, especially in East Asia. China and India are the major markets for metallized paper, and are expected to gain y-o-y growth in upcoming years. The demand for labelling followed by wraps/overwraps are expected to grow at a higher rate in the South Asia, thereby fuelling the market growth. However, adoption of metallized paper in food and beverages industry is anticipated to grow at a sluggish pace with lack of innovation in the sector.
- Metallized paper market in South Asian countries such as Indonesia and Malaysia are expected to grow at a higher rate in comparison with the other regions. Spain is anticipated to witness a higher growth in the metallized paper market, while Germany is anticipated to face an adverse growth due to a misbalance of metallized paper trade in the country.
- Oceania and MEA regions will together constitute one-tenth of the global market of metallized paper. Oceania is a developed market for metallized paper, and the growth is anticipated to remain steady in the upcoming years. East Africa has been witnessing persistent growth of more than 6% in its GDP from past 3 years consecutively, similarly the growth of metallized paper market in the region is expected to grow by ~6% of CAGR during the period of 2022-2029.
- Metallized paper market in North America is expected to show sluggish growth over the period of assessment, while the Latin American market is likely to witness consistent growth in upcoming years. The demand for food & personal care is expected to grow at its maximum in the year of 2024-2025, followed by labels and wraps. Northern Africa is expected to show the maximum CAGR among all the countries of MEA regions
Strategic Move to Enhance the Production Efficiency
Leading manufacturers of metallized paper products are focusing more on research & development to win in the innovation game of developing speciality papers. A number of products offered by the key players are trademarked, registered, and are easily available at the global market. Companies have increased up to 60% of its production capacity, especially Verso Corporation, Avery Dennison, Fort Dearborn, and UPM Raflatac.
Further, Nissha co. Ltd. has expanded its business operations based on industries, solutions, and product list, which helped the company to build diversified portfolio to increase overall revenue and market presence. Sysco Industries Limited is equipped with latest and technically advanced machinery to meet the efficiency in production of metallized paper, while Ulfex Ltd. has huge manufacturing capacity built up at strategic locations around the world.
Vacmet India Ltd, Pg Paper Company Ltd., Uflex, UPM-Kymmene Oyj, Glatfelter, Lecta SA Polyplex Corp. Ltd are some organized manufacturers of metallized paper. There are many regional companies who are expected to add their contribution to the global metallized paper market during the period of 2019-2029.
Metallized Paper Market by Category
By Thickness:
- Upto 50 GSM
- 51-100 GSM
- 101-150 GSM
- Above 150 GSM
By Application:
- Labels
- Wraps/Overwraps
- Decoration
- Mailing Envelopes
- Graphic Paper
By End Use Industry
- Food
- Beverages
- Home Care
- Personal Care
- Electrical
- Chemicals
- Banking
By Region:
- North America
- Latin America
- Europe
- Middle East and Africa (MEA)
- East Asia
- South Asia
- Oceania
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