The global luxury packaging market looks poised to attain a valuation of US$ 10.4 billion in 2023. From 2023 to 2033, the market is likely to accelerate at a steady CAGR of 5.5% and reach US$ 17.9 billion in 2033.
The luxury packaging market has witnessed significant growth over the years, fueled by the increasing demand for exclusive and high-end packaging solutions across various industries. From cosmetics and perfumes to spirits and jewelry, luxury packaging adds a touch of sophistication and glamour, making products stand out on crowded shelves. With the global luxury goods market continuing to expand, the luxury packaging industry is expected to thrive, catering to the evolving needs of discerning consumers.
Luxurious packaging offers some benefits. In fact, it’s one of the most important aspects of the brand’s image. According to research, customers would be willing to spend more money on the products if the packaging is attractive. The right luxury packaging must be developed based on the preferences of the audience.
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Customized packaging solutions are being asked for with growing preference for personalization. These solutions are in great demand in fashion & apparel, jewelry, watches, and premium beverages verticals.
At the same time, the fact that heavy and bulky products are not much into adoption of luxury packaging can’t be ignored. Their packaging, in fact, involves higher costs in terms of printing, material, machinery – which could be restraining the luxury packaging market in the near future.
Future Market Insights has walked through these facts with future perspectives in its latest market study entitled ‘Luxury Packaging Market’. Its dedicated team of analysts and consultants has used its bottom-up approach embedding both – macros and micros in its primary, secondary, and tertiary modes of research.
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“With rising consumption of luxury and premium goods, the global luxury packaging market is slated to grow on a good note in the forecast period”, says an analyst from Future Market Insights.
Key Takeaways from Luxury Packaging Market
- North America holds the largest market share due to the US being subject to large-scale sales of luxury goods. The UNCTAD (United Nations Conference on Trade and Development) has stated that the year 2019 saw sales through e-Commerce reach US$ 26.7 Trillion.
- Europe stands second on the analogous grounds and is expected to remain the same even going forward. Plus, the EPRC (European Paper Recycling Council), in its press release dated July 2020, states that paper recycling rate has higher recycling numbers and would continue with the same in the near future.
- The Asia-Pacific is expected to be led by China in the luxury packaging market. As per WITS (World Integrated Trade Solutions), China is the highest exporter of luxury goods like ornamental articles and statuettes.
Market Trends: Shaping the Future of Luxury Packaging
The luxury packaging market is driven by various trends that shape its trajectory and influence the choices made by brands and consumers alike. Let’s explore some key trends that are redefining the luxury packaging landscape.
Minimalism Meets Sophistication: Simplicity in Design
In an era of minimalism, luxury packaging embraces simplicity while maintaining an aura of sophistication. Clean lines, understated elegance, and minimalist typography are increasingly favored by luxury brands seeking to convey a sense of refinement and modernity. This trend reflects the desire for a clutter-free aesthetic that allows the product and its quality to take center stage.
Interactive and Digital Packaging: Blending Tradition with Innovation
The convergence of technology and packaging has paved the way for interactive and digital packaging experiences. Augmented reality (AR), near field communication (NFC), and QR codes enable brands to create immersive and engaging interactions with consumers. Luxury packaging can now offer digital storytelling, product information, and personalized experiences, bridging the gap between traditional craftsmanship and modern technology.
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Competitive Packaging
- Ardagh Group, in March 2022, announced of collaborating with Constellation Brands, Inc. for producing well-decorated wine bottles for the latter.
- GPA Global, in December 2021, announced completing acquisition of Polish Print & Packaging Facility from ASG. This acquisition is a stepping stone toward its strategic plan of expanding operations all across Europe.
- Delta Global, in August 2022, was conferred upon a Gold Award by EcoVadis for its stance on human and labor rights, sustainable procurement, and ethics.
- Groupe Caisserie Bordelaise, in January 2022, acquired Wildcat Packaging; thereby making an entry into custom luxury packaging.
- Fedrigoni, in October 2022, completed acquisition of Guarro Casas; thereby improvising on production of fine book covering, luxury packaging, and security applications.
- DS Smith, in March 2020, did announce opening of the very first recycling facility all across the US. The plant is capable of recycling more than 36K metric tons of old corrugated cardboard every year.
- Steklarna Hrastnik, in February 2021, did inaugurate the novel furnace for additional white flint glass. This new furnace has manufacturing capacity of nearly 120 tons, thereby rendering an additional white flint glass for cosmetics, spirits, and perfumes.
The Key Players Are-
- Design Packaging Inc.
- HH Deluxe Packaging
- DS Smith plc
- Lucas Luxury Packaging
- Pendragon Presentation Packaging
- Ekol Ofset
- Keenpac
- Progress Packaging
- WestRock Company
- McLaren Packaging
What does the Report package?
- The research study is based on packaging format (bags, pouches, boxes & cartons, bottles, and likewise), by material (paper & paperboard, plastic, wood, glass, metal, and fabrics), and by end-use industry (premium food, beverages, home & personal care, consumer goods, consumer electronics, fashion accessories & apparel).
- With brand owners increasingly opting for attractive and customized packaging, the global luxury packaging market is expected to grow on a remarkable note in the near future.
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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