The North America fresh meat packaging market is projected to reach a valuation of US$ 724.4 million in 2023 and is expected to grow to US$ 1,070.9 million by 2033, with a compound annual growth rate (CAGR) of 4% during the forecast period.
The market growth in the North America fresh meat packaging market is primarily driven by the increasing need to enhance the shelf life of meat products. Packaging solutions such as modified atmospheric packaging and vacuum technology are being utilized to extend the shelf life of fresh meat products significantly, up to approximately 12 times. This is anticipated to drive the demand for fresh meat packaging solutions in the forecast period.
In addition to shelf life extension, meat packaging solutions also contribute to improving the visual appeal of meat products, which further fuels the market growth. The rising demand for flexible packaging products is expected to drive market growth, driven by sustainability concerns and the need to reduce carbon emissions.
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The adoption of flexible packaging solutions in meat packaging helps in reducing raw material consumption, energy usage, and waste generation, thus promoting environmental sustainability compared to rigid packaging alternatives.
The increasing consumption of meat products, especially in the United States, is another factor driving product demand in the North America region. Processed meat products are particularly in high demand due to the convenience they offer to consumers. According to the United States Department of Agriculture (USDA), broiler chicken was the most consumed type of meat in the United States in 2020, with a per capita consumption of approximately 96.3 pounds. It is expected to reach 94.2 pounds per capita by 2028. This consumption trend is expected to positively impact the demand for fresh meat packaging in the near future.
Furthermore, the American Institute for Packaging and the Environment reports that approximately 68.1% of meat in the United States is sold in packaging formats. The region is expected to witness significant growth due to increased investments in research and development activities aimed at developing innovative packaging techniques.
Overall, the North America fresh meat packaging market is poised for growth due to the need for improved shelf life, aesthetic appeal, sustainability concerns, and increasing meat consumption in the region.
Key Takeaways
- United States fresh meat packaging market is expected to grow with a CAGR of 3.8% during the forecast period.
- The market in Canada is projected to witness a CAGR of 5.3% during the forecast period.
- The market in United States is anticipated to accumulate over 93% market share by end of 2023.
- By material type, Polyethylene segment is projected to grow with a CAGR of 4.2% during the projection period.
- By meat type, beef is expected to exhibit a significant CAGR of 6.2% during the period of assessment.
“The growing popularity of freshly processed meat products like hot dogs and rapid expansion of quick service restaurants and fast food joints such as McDonald’s is expected to fuel the demand for fresh meat packaging in North America, -Comments an FMI Analyst
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Competitive Landscape
The North America fresh meat packaging market is intensely competitive and consists of various key industry players. These players are heavily investing in manufacturing North America fresh meat packaging solutions.
Key market players are depending on inorganic growth strategies like acquisition, tie-ups, mergers, and collaboration in order to enhance their product portfolio. This is expected to fuel the global North America fresh meat packaging market.
- In April 2021, Coveris Holdings S.A. concluded the acquisition of a profitable and stable business Initial Packaging Ltd. This firm specializes in the manufacturing of specialty bags to focus on converted high-end packaging solutions.
- In 2021, Winpak Limited declared the launch of its new range of packaging solutions for the meat industry, called as W7200 series. This series includes flexible, high-barrier packaging that features exceptional protection against oxygen, moisture, and other external elements that can diminish the quality of meat products. The new packaging solutions are designed to meet the unique demands of meat processors, retailers, and consumers. It is expected to offer significant benefits of improved shelf life, product safety, and convenience.
- In November 2021, Preval AG, a Canada-based agriculture and food company, purchased J&G Foods for USD 525 million. With this acquisition, Preval bolstered its portfolio of fresh meat products, its packaging capabilities for many types of meat products, and its product offerings in Northern America. J&G Foods is a United States-based specialty case-ready fresh meat company working to provide quality, portioned organic and grass-fed beef, natural pork and beef, organic and natural poultry packaging solutions, and a selection of marinated and value-added meats.
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Key segments profiled in the North America Fresh Meat Packaging Industry Survey
By Packaging Format:
- Modified Atmospheric Packaging
- Vacuum Skin Packaging Stand Up Pouches
- Vacuum Thermoformed Packaging
By Material Type:
- Polyethylene (PE)
- Polypropylene (PP)
- Bi-axially oriented polypropylene (BOPP)
- Ethylene vinyl alcohol (EVOH)
- Polyvinyl chloride (PVC)
- Polyamide (PA)
- Others
By Meat Type:
- Beef
- Pork
- Poultry
- Seafood
- Others
By Country:
- United States
- Canada
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