The beach towels market is projected to rise to a value of US$ 27.94 million in 2023 and is projected to grow at a CAGR of 3.5% from 2023 to 2033 to reach US$ 39.42 million in 2033.
Beach towels are highest quality towels, which are typically larger than a normal household towel so that a person having this towel can use it to lie on the sand at beach side. These towels are usually used for drying off after swimming, lying down on the sand, or laying out in the sun.
These towels has some extra advantages over the simple household towels that are these towels are bigger in size, variations in appearance that is color differences, very thick as absorbency the wetness, and many others.
Microfiber beach towels are generally preferred by the majority of the people for its proven benefits including effectiveness capturing of microbes and prevention of cross contamination. Rise in technological innovation and rise in e-commerce industry would drive the growth of the beach towel market.
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Beach Towels Market: – Market Dynamics
Nowadays, the sales of each product are shifting from traditional shops to the internet. This can be credited to the rise of e-commerce sites globally. According to research stats for every US$ 5 spent on beach towels, US$ 1 was spent online. Over the last few years the sales of online beach towels has been doubled.
Customers usually prefer buying beach towels online as it offers customers an option of choosing towels from a huge number of varieties and among a huge number of brands. Even online purchase can offer customers with huge discounts and credit points. Thus the rise in online channel sales would drive the growth of the beach towel market.
Rising innovation in terms of quality and design of Beach Towels would propel the market growth
Various fabric companies are trying new innovations on the fabrics used for designing beach towels. Various companies are even using recycled fabric to make the towel eco-friendly, sand repellent, antimicrobial, lightweight and rapid drying in features.
The innovative fabrics used in towels allow sand to slip easily off, without becoming lodged in the fibers like a traditional cotton towel.
Moreover, companies are trying to develop towels that can hold three times its weight in water and is ultra-portable so that full-sized towel can be folded up to the size of a large burrito, making it the perfect towel for travelling, when space is at a premium. Thus the rise in innovations in fabrics used to design towels would propel that market growth in the coming years.
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Beach Towels Market: – Key Players
Key players in the beach towels market are focusing on product innovation and strategic partnerships with the technology vendors to collaborate for offering high quality beach towels. The major players offering beach towels include
- Laguna Beach Textile
- Dock & Bay
- Snappy Towels
- Tofino Towel Co.
- Canningvale
- Round Towel Co
Beach Towels Market: – Segmentation
By Shape
- Rectangular
- Round
- Others
By Size
- Large
- Extra Large
By Fabric Type
- Cotton Velour
- Microfiber
- Chamois
- Others
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