The global paper bubble wrap market size is expected to grow from US$ 629 Million in 2022 to US$ 1.1 Billion by 2032, accelerating at a CAGR of 5.0% during the forecast period (2022-2032). Growing demand for ecofriendly packaging solutions across various industries including manufacturing, e-commerce, and logistics is a key factor pushing demand for paper bubble wrap.
Paper Bubble Wrap is a type of packaging material made from recycled paper. It consists of two layers of paper, with air-filled pockets in between. The air-filled pockets provide cushioning and protection to the items packed inside. Paper Bubble Wrap is eco-friendly, biodegradable, and recyclable, making it an ideal alternative to traditional bubble wrap.
Paper bubble wrap is a very good eco-friendly alternative to typical plastic bubble wrap. It is a lightweight material with excellent compatibility than other materials and possesses excellent strength-to-weight ratio.
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Key Takeaways from Paper Bubble Wrap Market
- By kraft paper type, the unbleached segment is estimated to have a market share of approximately 63% to 65% in 2022.
- In terms of end use, e-commerce sector is anticipated to generate an incremental $ opportunity of US$ 208 Mn during the forecast period.
- India is expected to hold a market share of around 8% in the global paper bubble wrap market during the assessment period.
- Germany’s bubble wrap market is expected to grow at a CAGR of 3.6% over the next decade
- Demand for paper bubble wrap in the U.S. is projected to grow at 3.9% CAGR through 2032.
“Eco-friendly paper bubble wrap in packaging is expected to gain traction in the next decade due to the consumer preference for recyclable and biodegradable packaging solutions and implementation of stringent regulation pertaining to plastic usage” – comments FMI analyst
Growth Factors of the Paper Bubble Wrap Market
The growth of the Paper Bubble Wrap Market is primarily driven by the following factors:
- Eco-Friendly Packaging- The increasing demand for eco-friendly packaging materials has led to the growth of the Paper Bubble Wrap Market. Paper Bubble Wrap is made from recycled paper and is biodegradable and recyclable, making it an ideal alternative to traditional bubble wrap.
- Increased Focus on Sustainability- Sustainability has become a key focus area for many industries, including packaging. The Paper Bubble Wrap Market has gained popularity due to its sustainable nature, which has led to increased demand for the product.
- Growing E-commerce Industry- The growing e-commerce industry has also contributed to the growth of the Paper Bubble Wrap Market. With the increasing number of online orders, there is a higher demand for packaging materials, and Paper Bubble Wrap has emerged as an eco-friendly and sustainable option.
- Government Regulations- The implementation of government regulations regarding the use of plastic has also contributed to the growth of the Paper Bubble Wrap Market. Many countries have banned or limited the use of single-use plastics, which has led to an increased demand for eco-friendly packaging materials.
Who is Winning?
Leading paper bubble wrap manufacturers include DS Smith Plc, Protega Global Ltd, Kingfisher Packaging Ltd, HexcelPack, LLC,Sealed Air Corporation, Packhelp, Packopaper, Rajapack Ltd, Swiftpak, Verite Eco packaging, A&A Naturals, Ameson Packaging, The Bamboo Company, HUIZHOU BETA PACKTECH CO.,LTD, Million parcel, Hexsa, Guangzhou Pai King Packing Products Co. Ltd., Intertape Polymer Group, Ajit Industries Pvt. Ltd. and Safe Corrugated Containers Pvt Ltd.
These key players bare constantly upgrading their product portfolios by introducing novel products with innovative designs. Besides this, they provide customized packaging solutions to improve their customer base.
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Global Paper Bubble Wrap Market by Category
By Kraft Paper Type:
- Bleached
- Unbleached
By Thickness:
- Less than 41 GSM
- 41 to 100 GSM
- Above 100 GSM
By End Use:
- Manufacturing and Warehousing
- Pharmaceutical
- Electronics & Electricals
- Automotive & Allied Industries
- Food & Beverages
- Cosmetics & Personal Care
- Others (Agriculture etc.)
- E-commerce
- Logistics and Transportation
Challenges Faced by the Paper Bubble Wrap Market
Despite its growing popularity, the Paper Bubble Wrap Market also faces several challenges, including:
- Limited availability of raw materials
- Higher cost compared to traditional bubble wrap
- Limited product awareness among consumers
Competitive Landscape
Since there are so many local and regional competitors, the worldwide paper bubble wrap market is extremely fragmented and competitive in nature. Key paper bubble wrap manufacturers use a variety of marketing techniques, including mergers & acquisitions, expansions, collaborations, and partnerships.
Leading organisations also use new product creation as a strategic way to expand their market presence among customers. Some of the recent developments in the market are as follows –
- In May 2022, Protege Global won the 2022 Packaging Innovation Showcase Award for the most innovative product. According to the protege global, the UK is a game changer to lower their carbon footprint and they were the only manufacturer of paper bubble wrap in the whole UK.
- In August 2021, Hexcel Pack announced a new pallet wrap which is an eco-friendly, paper-based protective cushioning solution to replace bubble packaging and other plastic or foam base material. PalletWrap was developed with high-tension Powerstretch technology.
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