Demand for food and beverages color fixing agents is anticipated to increase throughout the forecast period at a CAGR of 4.7%. The food and beverages color fixing agents market is anticipated to expand from US$ 2.62 billion in 2023 to US$ 4.14 billion by 2033.
Given the increasing demand for natural and organic products, food and beverage color fixing agents are growing in popularity. This is because people are becoming increasingly aware of the negative effects that artificial food additives, such as artificial colors, can have on their health. To satisfy customer demand, food, and beverage producers are now using natural and organic color fixing chemicals.
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The market is also expanding given the rigorous restrictions governing the use of artificial color additives. Owing to health concerns, several nations have enacted stringent laws prohibiting the use of artificial colors in food and beverage goods. Natural and organic color fixing chemicals are in high demand as a result of this.
The market is also being driven by the growing clean labeling movement. Manufacturers are switching to natural color fixing chemicals with clear labels because consumers are seeking openness in the labeling of food goods.
The demand for color fixing agents is being driven by the expanding food and beverage sector. Manufacturers are seeking methods to set their goods apart from those of rivals as the number of food and beverage items increase. Manufacturers are investing in color fixing chemicals since color ranks among the top important aspects affecting customer preferences and also improving the aesthetics of their products.
A market opportunity exists owing to the demand for plant-based color fixing agents. Plant-based color fixing agents are in great demand in the food and beverage business as consumers adopt a plant-based lifestyle. Another opportunity for the market is the expanding trend of food customization. Color fixing agents could rise in demand as a result of manufacturers’ ability to modify their goods to suit the tastes of various customers.
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KEY TAKEAWAYS
- Asia Pacific region dominated the market in 2022 and FMI projects that the region could retain its position during the forecast period. The increasing demand for natural color fixing agents in the food and beverage industry is driving the growth of the market in Asia Pacific.
- The market in North America is anticipated to take over the global industry in terms of CAGR. The stringent government regulations regarding the use of synthetic color fixing agents in food and beverages are fueling the adoption of natural alternatives in North America market.
- The food and beverage industry’s expanding need for processed meat and seafood products is boosting the sodium nitrate segment. Its application as a preservative and color enhancer is the reason behind this.
- The beverages segment is being pushed by the rise in popularity of natural color-fixing ingredients like anthocyanins and beta-carotene as well as the increasing desire for beverages that are both healthy and aesthetically pleasing.
COMPETITIVE LANDSCAPE:
Manufacturers in the market are concentrating on producing pioneering solutions to suit the rising demand for natural and clean-label food items. Companies are spending on research and development to produce goods that can improve the look and shelf life of food without reducing its nutritional content. To increase their market presence and fulfill the rising demand for food and beverage color fixing agents, manufacturers are also increasing their production capacity and developing alliances with distributors.
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RECENT DEVELOPMENTS:
- In January 2021, GNT’s Exberry line of oil-dispersible Colorful Foods received a pink color produced from fruits and vegetables.
- To increase the scope of its robust pigment range, Chr. Hansen Natural Colors announced in April 2021 that it intended to buy the SECNA Natural Ingredients Group.
Market Segmentation
Food and Beverages Color Fixing Agents Industry by Product Type:
- Sodium Nitrite
- Sodium Nitrate
- Potassium Nitrite
- Potassium Nitrate
- Others
Food and Beverages Color Fixing Agents Industry by Application:
- Beverages
- Meat
- Poultry and Fish
- Bakery
- Dairy
- Others
Food and Beverages Color Fixing Agents Industry by Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific excluding Japan
- Japan
- Middle East & Africa
About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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