Sales of down and feather products is estimated at ~USD 7,567.3 Million in 2023 and is projected to reach ~USD 16,175.3 Million by 2033, at a CAGR of 7.9% from 2023 to 2033. Share of down and feather market in its parent market (bedding products market is ~30%-35 %.)
Despite their huge popularity, down and feather bedding, clothes, and outdoor products have come under growing scrutiny in recent years as more people seek to learn about companies that are committed to animal welfare.
Down and feather products are in high demand around the world because they provide superior warmth without adding weight. Pillows, comforters, duvets, mattress toppers, winter jackets, gloves, and high-fashion coats, as well as outdoor sports gear like sleeping bags and extra-thermal jackets, are examples of such products.
In order to compensate for this, several environment protection groups and manufacturers are partnering to promote sustainable sourcing methods. Manufacturers are participating in such activities and are also providing an image of an environment conscious group.
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Consumers are increasingly choosing sustainable and environment-friendly products, which has led to an increase in demand for down and feather bedding. This aspect is projected to increase demand for down and feathers in the near future. The ability to reuse down and feather fillings in products like pillows and bedding is expected to boost industry prospects.
In order to meet consumer demand, recycling and reusing is performed by sterilising and washing of down and feathers. These practices are used to make handicrafts, clothing, and bedding products among other things.
In 2018, Heinric Häussling GmbH & Co. constructed a new 1200 square metre warehouse to accommodate increasing down and feather manufacturing capacity.
Higher-quality items created with environment-friendly procedures are valued more than alternative products made with chemicals and raw materials that are hazardous to the environment. Down and feather bedding that is chemical-free and animal cruelty-free is gaining popularity.
A number of corporations are cooperating with environment-protection organizations to promote social action, such as planting trees for every purchase, exploring alternative energy choices, or reducing water consumption, in addition to making luxury eco-friendly products.
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Key Takeaways from the Down and Feather Market Study
- Duck down and feathers are expected to hold a revenue share of 76.4% in 2021 aided by their lower cost and better quality as compared to other insulation materials.
- Bedding products dominate the market with a share of over 75% with a wider scope of product portfolios supporting sales prospects.
- The U.S. holds a noteworthy value share of 82.9% in North America owing to the high penetration of key players in the region.
- Malaysia is a key market in South Asia reflecting a CAGR of 21.5% owing to higher spending on premium products in the country.
- China showcases major opportunities for the down and feather industry owing to a larger consumer population accounting for 40.1% in 2021.
Impact of COVID-19 on the Market
The coronavirus outbreak has caused an economic downturn by disrupting corporate operations in a variety of industries. The retail sector has also witnessed a short-term slump. Temporary difficulty for market participants is the decline in terms of overall discretionary spending levels.
Consumers were subjected to maximum restrictions, which resulted in substantial decline through year-on-year revenue. During the pandemic, there was a drop in productivity due to complete lockdowns, and disruption in the industrial environment. The sales were bracketed by online retailing.
In light of this, players are concentrating their efforts on increasing internet penetration, as this allows them to reach a larger consumer base quickly and at a lower cost.
Who is winning?
Leading manufacturers of down and feather are primarily focused on differential strategies and advertisements that have driven sales growth of down and feathers on a global scale.
Major players present in the down and feather market are Pan Pacific Company Ltd., Allied Feather & Down, Down-Lite International Inc., Peter Kohl KG, KL Down, Chunli International Co Ltd., Bettfedern Handelsgesellschaft mbH & Co. KG (Rohdex), Heinrich Häussling GmbH & Co., Karl Sluka GmbH, Norfolk Feather Company, Feather Industries, Treude & Metz GmbH & Co. KG, Sustainable Down Source, Navarpluma, and Shin Joo Won D&G Co.among others.
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Global Down and Feather Market by Category
By Product Type:
- Feather
- Down
By Origin:
- Duck
- Goose
By Application:
- Apparels
- Bedding Products
- Sleeping Bags and Outdoor Gear
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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