The security holograms market is anticipated to reach US$ 5,233.2 million in 2023, based on the most recent forecast from FMI. By 2033, sales of security holograms are anticipated to reach $8,633.6 million, growing at a 5.1% CAGR.
Sales of security holograms are being driven by the rising need for anti-counterfeiting solutions to combat the threat of counterfeiting. Brands of cosmetics and hair care items are particularly affected negatively by the rise of counterfeit goods. The availability of fake goods hurts both naive buyers and the company’s worth and reputation in addition to injuring both. End-use industries are using security holograms to safeguard their goods more frequently as a result.
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The education industry is contributing to the growth of the security hologram market. The University Grants Commission (UGC) in India has requested that all universities add security measures, such as brand protection labels and QR codes on degree certificates, in order to assure appropriate verification and avoid duplications. This rule’s homogeneity is anticipated to boost the market for security holograms and let students create a distinctive personal identity that they can use at different universities.
The market for security holograms is growing in part as a result of the education industry. The University Grants Commission (UGC) has requested that all universities in India implement security measures, such as security holograms and QR codes on degree certificates, to ensure appropriate verification and avoid duplications. This order’s homogeneity is likely to raise the demand for security holograms and support each student’s creation of a distinct personal identity.
Key Takeaways from the Security Holograms Market:
- The United States is predicted to be the leading region in the worldwide security holograms sector, with a share of 23.9% in 2022. According to the analysis, the US market was valued at US$ 1,210.9 million in 2022.
- Germany has 5.5% of the European security holograms market. Germany is expected to account for around one-fifth of European sales and to provide an incremental potential of US$ 277.7 million throughout the forecast period.
- From 2023 to 2033, China’s security holograms business is predicted to grow at a CAGR of 7.27%. The security holograms industry in China is expected to be valued at $1,037.6 million in 2023.
- In South Asia, the security holograms industry in India is expected to be worth US$ 622.8 million in 2023, growing at an 8.07% CAGR over the forecast period.
- The market is led by the 2D/3D sector, followed by the electron-beam segment, in terms of product type. The targeted categories are expected to account for 32.1% of the market in 2023.
- In terms of end-user, the document, passport, and packaging sectors are expected to account for more than 45.5% of the market during the projected period.
- During the projected period, the polypropylene (PP) sector is expected to have a large share of roughly 45.5% in the security holograms industry.
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Who is Winning?
The security holograms market is highly competitive, with a large number of manufacturers and companies operating in the industry. FMI has projected the top 7 providers to hold 25% of the global security holograms industry in 2022. These leading players are focusing on expanding their product portfolio and strengthening their distribution networks to increase their market share.
One of the key strategies adopted by manufacturers is investing in research and development to develop advanced security holograms. Companies such as Holostik India Limited and Zhejiang Yonghong Technology Co., Ltd are investing in R&D to develop new technologies and improve the quality of their products. This is expected to help them stay ahead of their competitors and gain a larger share of the market.
In addition to R&D, manufacturers are also focusing on partnerships and collaborations to expand their market presence. For example, Holostik India Limited has entered into a partnership with the Indian government to provide security holograms for passports and other official documents. Similarly, Zhejiang Yonghong Technology Co., Ltd has collaborated with leading brands in the cosmetics and personal care industry to provide security holograms for their products. These partnerships and collaborations are expected to help these manufacturers expand their market share and increase their revenue.
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Security Holograms Market by Category
By Product Type:
- 2D/3D
- Dot Matrix
- Flip Flop
- Electron-beam
By Material:
- Polypropylene (PP)
- Polyvinyl Chloride (PVC)
- Polyethylene Terephthalate (PET)
By End Use:
- Packaging
- Apparel
- Currency
- Passport
- Documents
- Other (Credit Cards, Tickets, etc.)
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