Action Figures Market Size is Likely to Hit US$ 9 Billion in 2023 | Report by FMI

The global action figures market is predicted to grow significantly, exhibiting a CAGR of 8.8% from 2023 to 2033. According to the research report by FMI, the global market size is likely to hit US$ 9 billion in 2023 and US$ 20.91 billion by 2033.

Children’s cognitive abilities benefit from toys’ development. They support the kid’s continued engagement and activity. Action figures have long been popular among children and youngsters. The expanding population of children below 15 is likely to contribute to the market’s development. Additionally, the expanding middle-class population and the rising income levels are anticipated to foster growth for the market.

The increasing number of viewers of Japanese anime, superhero movies, TV serials, short films, and others is expected to boost product sales. The rising numbers of anime production companies and the growing expenditure on online streaming platforms are likely to aid market development. Furthermore, the rising digitalization and improving computer animation technologies are expected to foster market growth.

The growing popularity of the Marvel series, DC series superheroes, and Japanese anime characters is anticipated to be a crucial factor driving market growth. The launch of premium and customized action figures by key market players is likely to be a key trend bolstering the market growth. Additionally, product improvements and innovations are probably going to play a significant role in the expansion of the global market. Launching toys with modern technologies, such as sensors and GPS trackers, is anticipated to uptick product demand.

Find a comprehensive report summary that describes the market size and forecast along with the research methodology. The Sample report is available in PDF format

The generation of several revenue streams is anticipated for market players due to the expansion of distribution channels. Sales of e-commerce are expected to increase, and supply chain network expansions are expected to promote industry growth.

Key Takeaways from Action Figures Market:

  • In 2018, the global market size stood at nearly US$ 5.95 billion. From 2018 to 2022, the market showcased modest growth in the following years, accounting for US$ 8.27 billion.
  • The superheroes action figures segment held a more than 45% market share in 2022.
  • The anime characters segment is anticipated to garner a CAGR of 9.7% from 2023 to 2033.
  • The offline distribution segment is predicted to account for more than 70% of global action figure sales revenue.
  • The United States is likely to clock a modest CAGR of nearly 41.2% in 2023.
  • Asia Pacific is projected to exhibit a CAGR of 10% from 2023 to 2033.

Recent Developments Observed by FMI:

The Lego Group announced the expansion of its factory in Monterrey in August 2022. The US$ 580 million investment felicitated a 33,850 square-meter expansion at the facility. Because of its increased production capacity, the company can now meet demand from around the world.

Hasbro debuted its new ‘Selfie Series’ in July 2022. Customers can now create action figures thanks to the company’s new launch in collaboration with Formlabs. These 6 inches tall action figures can also be customized using their Hasbro Pulse app.

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Key Players in the Action Figures Market Report:

  • The LEGO Group
  • Playmates Toys Ltd.
  • Hasbro
  • JAKKS Pacific Inc.
  • Mattel
  • Bandai Namco Holdings Inc.
  • Spin Master
  • Good Smile Company Inc.
  • McFarlane Toys
  • Diamond Select Toys

Action Figures Market Segmentation

By Material type:

  • Plastic
  • Silica Rubber
  • Others

By Type:

  • Superheroes
  • Anime Characters
  • Movie Characters

By End-user:

  • Up To 8 Years
  • 9 – 15 Years
  • 15 Years & Above

By Distribution Channel:

  • Online
  • Offline

By Region:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa

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About Future Market Insights, Inc.

Future Market Insights, Inc. (ESOMAR certified, Stevie Award – recipient market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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