The global market for stoma/ostomy care is projected to reach a value of US$ 3.8 billion by the end of 2022, and is expected to grow at a compound annual growth rate (CAGR) of 4.9% during the forecast period from 2023 to 2033, reaching a market value of approximately US$ 6.5 billion by 2033. The growth of the stoma care market is attributed to factors such as the increasing prevalence of diseases requiring ostomy care, advancements in surgical techniques and ostomy products, greater awareness, and reimbursements.
The most common diseases requiring ostomy care are colorectal cancer, bladder cancer, and inflammatory bowel disease, which are treated with surgical excision of aggressive melanoma of the intestine (IBD). In some cases, an ostomy is required, which involves making a surgical incision through the abdomen to create a new waste minimization conduit.
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The adoption of stoma/ostomy care procedures has increased worldwide due to the rising occurrence of these diseases and increased exposure to risk factors such as changing eating habits and increased antibiotic use in children.
However, despite recent advancements, the stoma/ostomy market faces several constraints that limit its growth potential. These include stoma care issues, discomfort and other concerns associated with ostomy products, societal stigma, and increased acceptance of alternative therapies, particularly in developing countries.
While stoma surgeries are generally safe, there are some risks involved, including life-threatening issues such as necrosis and exhaustion. As a result, the acceptance of stoma care appliances may be limited to some extent.
Key Takeaways:
- The USA market will hold the market share of around 28.7% in 2023 global market.
- The Germany is set to hold around 5.3% of global market share in stoma/ostomy care in 2023.
- The Indian market is projected to expand at a CAGR of 3.8% during the forecast period.
- Due to a growing number of patients suffering from target diseases such as colorectal cancer, Ostomy Bags is predicted to occupy a considerable revenue share of 84.3% in the global market by 2023.
- Due to the rising frequency of IBD, bowel cancer, and colon cancer in both developed and developing nations, as well as the favourable reimbursement environment in developed countries, the colostomy sector is predicted to hold a high market share of 88.8% in the global market in 2023.
“Improvement in product design will remain a key differentiator as end users have to face stigma with the drainage bags.” reports FMI analyst.
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Competitive Landscape
The European market for stoma/ostomy care is the largest. However, according to recent trends, key players are focusing on the Asia Pacific market due to low labour costs and a large pool of patients.
- Coloplast Singapore released SenSura Mio in February 2022, which uses the most latest elastic adhesive technology and is appropriate for all peristomal body profiles. SenSura® Mio is being offered in Singapore for the first time in Southeast Asia with the goal of improving the quality of life for ostomytes, or those who have had an ostomy and now have a stoma.
- Trio Healthcare received financing from SWK Holdings Corporation, a specialised finance company based in the United States, in February 2020, in order to accomplish significant local and global expansion ahead of an anticipated product launch in 2021.
Key players in the Stoma/Ostomy Care Market
BAE Systems Plc, ConvaTec Inc., Hollister Inc., EuroMed, Inc, 3M Company, Smith & Nephew plc, FNC Medical, Nu–Hope Laboratories, Inc., Marlen Manufacturing & Development Co., Torbot Group, Inc, Cymed Micro Skin, Alcare Co., Ltd., B. Braun Melsungen AG., Salts Healthcare Ltd, Securi–T USA., Welland Medical Limited, Flexicare Group Limited.
More Insights Available
North America is expected to dominate the stoma care market, owing to the high incidence of colorectal cancer and inflammatory bowel disease in the region, as well as the high adoption rate of advanced stoma care products. The United States is the largest market in North America, followed by Canada.
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Key Segments
By Surgery Type:
- Colostomy
- Ileostomy
- Urostomy
By Product:
- Ostomy Bags
- Ostomy Accessories
- Belts & Tapes
- Skin Protection &Skin Barrier
- Irrigation Sets
- Convex Inserts
- Stoma Caps
By Application:
- Cancer
- Inflammatory Bowel Disease
- Bowel Obstruction
- Fecal Incontinence
- Trauma and Infection
By End–Users:
- Hospitals and Specialty Clinics
- Home Care Settings
- Ambulatory Surgical Centers
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