The demand for specialised and environmentally friendly packaging solutions from a number of industries, including food and beverage, healthcare, personal care, and e-commerce, is propelling the expansion of the global bespoke packaging market.
The market for custom packaging is expected to reach US$ 21.2 Billion by 2029, growing at a 6.1% CAGR between 2022 and 2029, from an estimated US$ 14 Billion in 2022.
Using sustainable materials to lessen the environmental impact of packaging, such as paper, bioplastics, and recycled materials, is one of the major developments in the bespoke packaging industry. To appeal to customers who are growing more environmentally concerned, several firms are introducing eco-friendly features like compostable and biodegradable packaging.
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Another trend is the rise in custom packaging made using digital printing and customisation methods like 3D printing and laser engraving. These strategies enable companies to stand out on store shelves and provide consumers with an unboxing experience that is more enjoyable and memorable.
The food and beverages industry is one of the major end-users of bespoke packaging, as it requires packaging that can protect the product and maintain its freshness, while also being visually appealing and easy to use. The healthcare and personal care industries also rely on bespoke packaging to convey the quality and safety of their products.
The e-commerce sector is also a significant contributor to the growth of the bespoke packaging market, as it requires packaging that can withstand the rigors of shipping and handling, while also providing an attractive unboxing experience for customers. Many e-commerce retailers are turning to bespoke packaging to differentiate themselves from their competitors and build brand loyalty.
Competitive Landscape
Major players across global bespoke packaging market are focusing upon offering explicitly designed packaging solutions to various end user industries by collaborating with industry leaders:-
In March 2021, WestRock designed an innovative paperboard multipack for Heinz UK to remove single-use plastic from supermarket shelves.
In September 2020, DS Smith Plc partnered with Solarenn Cooperative to develop a customized packaging made up of 100% cardboard with maximum flexibility and visibility of the product.
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Key Players:
- WestRock Company
- DS Smith Plc
- Burt Rigid Box Inc.
- Diamond Packaging Corporation
- Gatto Astucci Spa
- GPA Luxury
- GWP Group Ltd.
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Global Bespoke Packaging Market by Category
By Product Type:
- Mailers & Envelopes
- Boxes & Cartons
- Bags & Totes
- Pouches
- Bottles
- Others
By Material Type:
- Paper & Paperboard
- Plastic
- Glass
- Metal
- Fabric
- Leather
- Wood
By End-use Industry:
- Fashion Accessories & Apparels
- Food
- Beverages
- Consumer Goods & Durables
- Personal Care & Cosmetics
- Others
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