The global toothpaste market was about $13.1 billion in 2022 . It is expected to grow at a CAGR of 3.8% over the forecast period , with a projected market size of ~ US$ 19.7 billion in 2033 .
According to the Global Burden of Disease Study 2019, nearly 3.5 billion people worldwide suffer from oral problems, with tooth decay being the most common. It is estimated that 2 billion adults worldwide have permanent tooth decay, while 520 million children have baby teeth. corrosion. Oral problems are becoming increasingly prevalent in many low- and middle-income countries due to increasing urbanization and changing living conditions.
The main reasons for these problems are the accessibility and affordability of high-sugar foods, insufficient exposure to fluoride, and limited access to community-based oral health care services.
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The promotion of fried and sweet foods and beverages, tobacco and alcohol has increased consumer use, worsened oral health, and increased the overall prevalence of noncommunicable diseases. The rise in oral disease has resulted in greater acceptance of various toothpaste types worldwide.
Apart from this, in the digital era, the influence of celebrities on social media platforms influences toothpaste demand globally. As fewer and fewer individuals are satisfied with the results of over-the-counter treatments, the perfect social media culture is driving demand for these items.
Considering the factors mentioned above, the toothpaste market will grow significantly across the globe.
Highlights of market research
- Fluorinated toothpaste was the product segment within the toothpaste market in 2022, dominating the market with a market share of 82.4%. Fluoride-based toothpaste has a wider acceptance rate among patients, resulting in a higher adoption rate compared to fluoride-free toothpaste.
- Paste accounted for 56.3% of the market share in 2022. Paste has a high market share because it is widely used and popular compared to other types.
- Medium (US$20-100) accounted for 50.8% market share in 2022. Most of the toothpastes belong to the low-end price range and have a high market share.
- Specialty toothpaste accounted for 65.3% of the market share in 2022. Currently, special toothpaste has a high market share because it is preferred over general toothpaste because of its advantages.
- In 2022, adults accounted for 79.7% of the market share. The adult population outnumbers the children, so the market share is high.
- In 2022, wholesalers/distributors accounted for 27.3% of the market share. Wholesalers or distributors have higher sales rates because they sell products in bulk to retailers.
- South Asia is dominant among the seven regions with a market share of 24.9% in 2022. Population growth in the region leads to an increase in South Asia’s market share when compared to other regions of the world.
“Advancements in the product portfolio and high-quality products in the toothpaste market will boost toothpaste sales globally,” says an analyst at Future Market Insights.
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market competition
The toothpaste market is highly fragmented due to the increasing number of key players in the industry. The toothpaste market is very large as it covers a wide range of products.
Strategies commonly followed by major players include product launches, partnerships, education expansion, collaborations, and mergers and acquisitions.
- February 8, 2021 Ultradent partners with American Orthodontics.
- On 1 November 2018, Colgate launched its UK recycling solution for oral care products and packaging.
The major players are Procter and Gamble Company, Unilever PLC, Johnson & Johnson, The Colgate Palmolive Company, GlaxoSmithKline PLC (GSK), Church and Dwight Co., Inc., Henkel AG & Company, KGaA, Patanjali Ayurveda Ltd, and Amway Corporation. , Lion Corporation, Ultradent Products Inc.
What does the report cover?
Future Market Insights offers a unique perspective and actionable insights on the toothpaste market in its latest research, presenting historical demand assessments for 2012-2022 and forecasts for 2023-2033. The global toothpaste market is segmented in detail to cover all aspects of the market. It presents the reader with a complete market intelligence approach.
Research is based on product – (fluoride-based and fluoride-free), form – (pastes, gels, powders, tablets and polishes), price range – (high [US $100-250], medium [US $20] – 100], low [less than US$20]), specialty toothpaste (regular toothpaste, specialty toothpaste [sensitive teeth, cavities, teeth whitening, other specialty toothpaste]), age group- (children and adults), distribution channels – (institutional sales [hospital] , clinics and other healthcare facilities], wholesalers/distributors, hypermarkets/supermarkets, specialty stores, pharmacies and pharmacies, convenience stores, online retailers and other sales channels), worldwide.
Key market segments covered in the toothpaste industry study
product:
- fluorine based
- no fluoride
form:
- paste
- gel
- powder
- tablet
- polish
Price Range:
- High (US$ 100-250)
- Medium (US$20-100)
- Low ($20 USD or less)
specialty:
- plain toothpaste
- professional toothpaste
- sensitive teeth
- cavity
- teeth whitening
- Other special toothpastes
Age Range:
- children
- adult
Distribution channels:
- agency sales
- hospital
- clinic
- Other medical facilities
- Wholesaler/Distributor
- Hypermarket/Supermarket
- specialty store
- pharmacy and pharmacy
- convenience store
- online retailer
- Other sales channels
region:
- North America
- Latin America
- europe
- south asia
- East Asia
- Oceania
- Middle East and Africa (MEA)
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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