Shaving Care Market is Forecast to Grow at a 7.5% CAGR Over the Assessment Period 2032

The shaving care market is prepared to reach a valuation of US$ 16.6 Billlion in 2022. Sales are projected to increase at a 7.5% CAGR, with the market size reaching US$ 34.1 Billion by 2032.

Gender-neutral products concept is emerging as a trend in the shaving care market. Products with simple, and minimal designs are increasingly being marketed by vendors. Vendors have desexualized the gender narrative by removing clichés and choosing colours such as mint, taro, and pomelo for a broad gender-neutral outlook.

Furthermore, the portability of women’s razors is a new trend. As women spend more time away from home, whether on the job, on vacation, or simply driving, there is a greater demand for portable, easy-to-use and carry models.

Moreover, the evolution of hair removal from an “optional beauty” activity to a “necessary hygiene” exercise has significantly aided sales of razors. As a result, manufacturers are introducing women-centric models that offer moisturization, are suitable for sensitive sking and offer a burn free shaving experience.

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“The men’s shaving sector is predicted to benefit from the growing e-commerce industry as well as razor design innovation. However, the growing popularity of trimmers and the expanding trend of growing beards are likely to act as a driver for the market’s expansion “says an FMI Analyst.

Key Takeaways:

  1. The hypermarkets/supermarkets accounted for a dominant share in the global market in 2021.
  2. Retailers are contributing to segment growth by launching men’s counter catering to men’s personal care and grooming products.
  3. Sales of trimmers will continue gaining traction over the forecast period.
  4. The U.S. will continue dominating the North America shaving care market over the forecast period.
  5. India will emerge as a lucrative pocket, holding a lion’s share of the South Asia shaving care market through 2032.

Competition Landscape

Leading manufacturers of shaving care products are focusing on aggressive promotional strategies, advertisements, and new product launches to improve sales in the market.

Key players operating in the global shaving care market include Conair Corporation Havells India Limited, Koninklijke Philips N.V., Panasonic Holdings Corporation, Johnson and Johnson Private Limited, ITC Limited, Procter & Gamble, WAHL, Xiaomi and Zhejiang among others.

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Market by Category

By Product Type:

  • Shaving Cream
  • Shaving Gel
  • Razors & Blades
  • After Shave Care
  • Lotion/Balm
  • Splash/Gel
  • Trimmers

By Consumer Orientation:

  • Men
  • Women

By Price Range:

  • Low
  • Medium
  • Premium

By Sales Channel:

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Multi-Brand Stores
  • Discount Stores
  • Salon/Grooming Clubs
  • Drug Stores & Pharmacies
  • Online Retailers
  • Other Sales Channel

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia
  • Oceania
  • MEA

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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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