In 2023, the laundry sanitizers market is projected to reach a value of US$ 37.7 million, and from 2023 to 2033, it is projected to rise at a CAGR of 3%, reaching US$ 50.66 million.
The rate of product launches across the personal and home hygiene industry is on an uptick, and the industry will witness the growth for at least the coming two quarters.
At present, consumers are willing to cash in on products that promote health, hygiene and protection, and these products are here to stay for the next two quarters certainly as the COVID-91 pandemic is not going anywhere.
Consumers, at this point of time, are yet seeking myriads of solutions and are leveraging these products at a significantly rapid pace, so sales of personal hygiene products and formulation are expected to remain bullish in 2020.
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While players in laundry sanitizers market are disproportionately investing in creating hygiene portfolio, it is uncertain whether these market will maintain its positive trend beyond the COVID-19 pandemic.
Laundry Sanitizers Market – Key Trends and Drivers
Majority of consumers are aware of common laundry additives such as fabric softener, however, laundry sanitizers have emerged as a new category of products on the market that can be used similarly to fabric softeners.
Laundry sanitizers are ideal for consumers who wrestle with dirty and stinky sportswear including, hockey and football gear. They are capable of eliminating 99.9% of bacteria left behind, while going easy on most fabrics.
Market players are launching laundry sanitizers that come in variety of scents. In addition, they are launching unscented variants for consumers having skin sensitivity.
Laundry Sanitizers Market – Growth Restraints
While the laundry sanitizers market has been making substantial progress, the market is facing disturbances in the demand-supply cycle. Given stay-at-home orders in several countries amidst the COVID-19 recession, consumers are relying on the conventional detergents for washing their clothes.
On the other hand, consumers that are subject to regular outings in countries where lockdown restrictions are gradually easing are looking to stockpiling the products. This is widening the demand-supply gap.
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Further, certain laundry sanitizers cause issues such as rashes, and skin irritation post usage, thus, hindering adoption for maintaining clothing hygiene.
COVID-19 Impact on Laundry Sanitizers Market
Recent studies have emphasize the possibility that the coronavirus can survive on clothes for several hours. Even though these findings and directives from public health administrations offer insight regarding addressing viral contagion on surfaces, the same does not hold true for clothing and other textiles.
While the possibilities of getting infected from COVID-19 via contaminated clothing are significantly low, consumers are still following “better safe than sorry” motto. Consumers are turning to trusted laundry sanitizer brands that ensure optimum results.
Consumers are becoming increasingly cautious about bringing in germs from outside, and this behavior is likely to continue even beyond the COVID-19 chapter. Thus, the market for laundry sanitizers is poised to witness top-line growth in the coming two quarters of 2020.
Laundry Sanitizers Market – Regional Analysis
North America and Europe would remain at the forefront of the laundry sanitizers market, given presence of leading manufacturers in both the developed regions. The surging epidemiological numbers due to COVID-19 crisis in the US, and certain European economies are primarily fueling the regional markets.
As a result, consumers have become increasingly conscious regarding hygiene. Moreover, the US Environmental Protection Agency (EPA) is granting easy approvals to disinfectants for usage against the coronavirus.In a similar fashion, the laundry sanitizers market in Asia Pacific (APAC) is likely to offer potential growth prospects to stakeholders.
While COVID-19 cases in India are outperforming, China is facing the second wave of the pandemic. Several local personal hygiene companies are leaping into the bandwagon to grab the lucrative prospect and serve the consumers.
Laundry Sanitizers Market – Competitive Landscape
Looking at the surging demand for personal hygiene products, market players are tapping the potential opportunity by innovating their product offerings. For instance,
- Micro Balance is developing laundry sanitizers that are 100% natural and free of chemicals such as phosphates, caustic substances, or chlorine.
- Nature’s Miracle is producing laundry sanitizers that are ideal for eliminating pet stains and odors.
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Moving ahead, players are investing in promotional campaigns to raise awareness regarding hygiene and hand washing. Case in point, Dettol has announced to launch its new national campaign in Australia to enlighten consumers about the important hygiene practices. Players operating in laundry sanitizers market include Clorox, Lysol, Dettol, Lifebuoy, Micro Balance, and Nature’s Miracle.
Sales Channel
- Grocery Stores
- Convenience Stores
- E-Commerce
- Other Channels
Packaging Format
- Bottles
- Pouches
- Cartons
Region
- North America (U.S., Canada)
- Latin America (Mexico, Brazil)
- Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)
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