Specialty Shortenings Market: Key Players, SWOT Analysis and Forecasts from 2022 to 2032

The global specialty shortenings market is said to register a CAGR of 4.5% from 2022 to 2032, intended to earn revenue of US$ 7.1 Bn by 2032, up from US$ 4.6 Bn in 2022.

Specialty shortenings are the fatty substances that are majorly used in the bakery and confectionery products. The use of specialty shortenings enables to have a crisp structure and stability in the products such as bread, fillings, icing, and cake. Some other desirable characteristics of the specialty shortenings include bland or pleasant flavour, good shortening power, and long shelf life.

Traditionally cocoa butter has been used as a shortening however, the hike in the prices of cocoa butter has led to the search for the alternatives in the specialty shortenings in the global market. Kokum butter extracted from kokum seed kernels is one such example of the alternative solution, which finds use in cosmetic products. The ease of handling of specialty shortenings across all purposes is creating a positive outlook in the global specialty shortenings market. The products of specialty shortenings are available in dry and liquid form, which can be derived from plants as well as animals.

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Plant-based Ingredients Increasing Popularity is also Creating Increased Opportunity for the Plant-based Specialty Shortenings in the Global Market

The global specialty shortenings market is driven by the increasing consumption of processed food and beverage industry around the world. Bakery and confectionery industry is flourishing and expanding at a rapid speed, especially in the Asian countries. The adoption of Western lifestyle and diet habits has resulted in the spread of café culture and specialty bakery franchises in Asia and the Middle East and Africa. With the consumer shift in food habits and easy access is creating a positive outlook in the global specialty shortenings market. Additionally, the global market of specialty shortenings market is also driven majorly by the increasing consumption of chocolate. Chocolate is becoming more popular for its effect in the relieving stress and uplifting the mood, which has affected the increase in the demand for specialty shortenings.

The specialty shortenings are also used in the other industries besides the food and beverage industry such as cosmetics and personal care and pharmaceutical products. The use of cosmetics and personal care products has been steadily increasing in the world, owing to the increased consumer awareness about the products and increased access. Moreover, the emergence of gender-specific cosmetics and personal care products is resulting in the expansion of the cosmetic industry. This, in turn, is increasing the demand for specialty shortenings in the global market.

Specialty Shortenings Market: Key Participants

Some of the market participants in the specialty shortenings market are:

  • Bunge North America, Inc.
  • Cargill, Inc.
  • Archer Daniels Midland Company
  • Ventura Foods
  • Musim Mas Holdings Pte. Ltd.
  • Sime Darby Kempas Sdn. Bhd.
  • Tate & Lyle Plc.

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The report covers exhaustive analysis on:

  • Specialty Shortenings Market Segments
  • Specialty Shortenings Market Dynamics
  • Specialty Shortenings Market Size
  • Specialty Shortenings Supply and Demand
  • Current Trends/Issues/Challenges pertaining to Specialty Shortenings Market
  • Competition Landscape and Emerging Market Participants in Specialty Shortenings Market
  • Technology related to Production/Processing of Specialty Shortenings
  • Value Chain Analysis of the Specialty Shortenings Market

Regional analysis includes:

  • North America (U.S., Canada)
  • Latin America (Mexico, Brazil)
  • Europe (Germany, U.K., France, Italy, Spain, Poland, Russia)
  • East Asia (China, Japan, South Korea)
  • South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
  • Oceania (Australia, New Zealand)
  • Middle East & Africa (GCC Countries, Turkey, Northern Africa, South Africa)

Specialty Shortenings Market Segmentation

The specialty shortenings market can be segmented on the basis of form, Source, end use, and distribution channel.

On the basis of form, the specialty shortenings market can be segmented as:

  • Dry
  • Liquid

On the basis of source, the specialty shortenings market can be segmented as:

  • Plant-based
  • Animal-derived

On the basis of end use, the specialty shortenings market can be segmented as:

  • Food and Beverage
  • Bakery and Confectionery
  • Dairy
  • Sauces, Soups, and Dressings
  • Cosmetics and Personal Care Products
  • Pharmaceutical

On the basis of distribution channel, the specialty shortenings market can be segmented as:

  • Direct Sales Channel/ B2B
  • Indirect Sales Channel/B2C
  • Hypermarket/Supermarket
  • Specialty Stores
  • Online Retail
  • Mass Grocery Stores
  • Other Retail Format

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Report Highlights:

  • Detailed overview of parent market
  • Changing dynamics of the Specialty Shortenings market in the industry
  • In-depth market segmentation and analysis
  • Historical, current, and projected market size in terms of volume and value
  • Recent industry trends and developments in the Specialty Shortenings market
  • Competitive landscape of the Specialty Shortenings market
  • Strategies of key players and products offered
  • Potential and niche segments, geographical regions exhibiting promising growth
  • A neutral perspective on Specialty Shortenings market performance
  • Must-have information for Specialty Shortenings market players to sustain and enhance their market footprint

About FMI

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10 years.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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