Rising Need for Product Safety to Propel Anti-Counterfeit Packaging Market to US$ 422.8 Billion by 2032

The anti-counterfeit packaging market is a rapidly growing industry that provides solutions for preventing the counterfeiting of products and protecting consumer safety. This market is driven by increasing concerns about the safety of products, the need to protect intellectual property, and the growth of e-commerce and globalization. With a market value of US$ 422.8 billion, the anti-counterfeit packaging industry is projected to grow at an astounding double-digit CAGR of 11.9%.

Anti-counterfeit packaging solutions are used in a wide range of industries, including pharmaceuticals, food and beverage, cosmetics, and consumer goods. In the pharmaceutical industry, anti-counterfeit packaging solutions are used to prevent the sale of counterfeit drugs, which can be harmful to consumers and damage the reputation of the manufacturer.

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In the food and beverage industry, anti-counterfeit packaging solutions are used to prevent the sale of counterfeit products, protect the intellectual property of the manufacturer, and provide information about the product’s origin and ingredients.

In addition to their role in preventing counterfeiting, anti-counterfeit packaging solutions can also be used to track products throughout the supply chain, improve inventory management, and provide data for marketing and customer engagement.

Overall, the anti-counterfeit packaging market is expected to continue to grow in the coming years, driven by increasing demand for product safety and security, the need to protect intellectual property, and the growth of e-commerce and globalization. As a result, companies are investing in new technologies and solutions to meet the evolving needs of their customers and stay competitive in this rapidly changing market.

Competitive Landscape

Leading manufacturers in the anti-counterfeit packaging market are focusing on expanding their product portfolio and geographical footprint. They are targeting specific end-use industries and are providing industry relevant counterfeit protection solutions.

Manufacturers are also trying to increase their covert counterfeit packaging solutions for the healthcare industry that are not easily visible on the product and the packaging. For instance:

  • in January 2022, CCL Industries announced acquisition of McGavigan Holdings Ltd. for its CCL design unit. McGavigan Holdings Ltd. is privately owned manufacturer of in-mold components for automotive industry.
  • In August 2021, Avery Dennison Corporation announced that it has acquired Vestcom, one of the leading provider of labelling solutions.

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Key Players:

  • Avery Dennison Corporation
  • 3M Company
  • DuPont
  • CCL Industries
  • Zebra Technologies Corporation
  • SATO Holdings
  • SICPA Holdings SA
  • Intelligent Label Solutions

Anti-counterfeit Packaging Market by Category

By Packaging Format:

  • Bottles & Jars
  • Vials & Ampoules
  • Blisters
  • Trays
  • Pouches & Sachets
  • Others (Tubes, Syringes, etc.)

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By Technology:

  • RFID
  • Security Inks & Coatings
  • Security Seals
  • Holograms
  • Mass Encryption
  • Barcode
  • Mass Serialization

By End Use:

  • Food and Beverage
  • Healthcare
  • Automotive
  • Personal care & Cosmetics
  • Electrical & Electronics
  • Other Industrial

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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