Fertility and Pregnancy Rapid Test Kits Market is likely to register CAGR of 4.3% by 2030

The global Fertility and Pregnancy Quick Test Kits Market is predicted to develop at a 4.3% CAGR from $1.34 billion in 2022 to $1.88 billion by 2030.

A three-layered data set of quick pregnant fertility test kit penetration across various channels, as well as average monthly sales, has been gathered, and global market statistics have been calibrated.

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Consumer spending on self-diagnosis has more than doubled in the previous three years, despite the high related and ongoing costs of using professional pathology labs. Raid test kits are quick and simple to use, which attracts potential clients.

The paper goes into detail about the various variables that have fueled the demand for these kits. One such issue is the broad availability of fertility and pregnancy quick test kits through the online sales channel, as well as its classification as an OTC product.

Dual Capability Tests To boost The Sales of Fertility And Pregnancy Rapid Test Kits

Manufacturers are selling dual-capability pregnancy test kits, as well as combination packs of fertility and pregnancy quick tests, which may be used to qualitatively detect the presence of HCG hormone in both urine and serum/blood. Consumers are quickly embracing these combo kits since they eliminate the need to purchase separate kits for urine and blood/serum tests. For example, commercially available products such as QuickVue HCG Combination, Test & Confirm, ICON 25 HCG, and many others are cost-effective. Covid-19 is increasing the sales of home-made combo kits, since social alienation prevents them from approaching labs for testing.

Key Takeaways of Fertility and Pregnancy Rapid Test Market Study        

• Among distribution channels segmentation, pharmacies and drug stores are expected to hold nearly 50% of the market share
• Rising age of first time pregnancy in North America is one of the major factors that drive its growth to the leading position in the market.

“Considering the rising adoption of fertility and pregnancy rapid testing kits, online sales platforms and OTC arms of the companies offer sizable opportunities for potential global market growth.” says the FMI analyst

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Collaborations with e-Commerce Partners – A Key Strategy

The market for fertility and pregnancy test kits is rapidly growing and key players are looking for strategic options to expand globally. While most players have a fairly good distribution network locally as well as globally, the strong competition presses these players to look for options to reach out to more number of customers to sustain in the market.

Most companies focus on sales of fertility and pregnancy test kits through online sales channels. With products available online, buyers can choose from a wide variety of products to best suit their requirements. For instance many e-commerce portals such as Walmart, Amazon Inc., etc. offer variety of brands with discounted prices which attract the buyer.

Church & Dwight Co. Ltd., a major company in pregnancy and fertility test market generated 24% share of total revenue from sale of products through online distribution partner WalMart. PharmEasy is amongst the online pharmacy stores who delivers medicines to 98% PIN codes in India.

Key Players:

• Alere Inc.
• Quidel Corporation
• Prestige Brands Holdings, Inc.
• Church & Dwight Co., Inc.
• bioMérieux SA
• Geratherm Medical AG
• Abbott Laboratories
• Procter & Gamble Co.
• DCC Plc.
• Swiss Precision Diagnostics GmbH

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Fertility And Pregnancy Rapid Test Kits Market By Category 

By Product:

• Pregnancy Rapid Tests
  • Line-Indicator devices
    • Strips/Dip Sticks
    • Mid-Stream
    • Cassettes
  • Digital
• Fertility Rapid Tests
  • Line-Indicator
  • Digital

By Test Type:

• LH Urine
• FSH Urine
• hCG Blood
• hCG Urine

By Distribution channel:

• Pharmacy
• Drugstore
• Gynecology/Fertility Clinics
• e-commerce
• Hypermarkets & Supermarkets

About FMI:

Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.

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