Global Spending in Digital Customer Experience and Engagement Solutions Market was valued at US$ 375.8 Million in 2021 and is expected to expand to US$ 399.7 Million by 2022, finds Future Market Insights (FMI) in a recent market survey. As per the findings of the report customer awareness segment by the solution will remain pivotal for the market as the bulk of revenue will be generated through this category. The market is to reach US$ 626.6 Million, Globally by 2032 at a 4.6% CAGR.
The US to Command the Larger Proportion of Spending in Digital Customer Experience and Engagement Solutions Market throughout the Analysis Period
The US commands over 25% of the market share and is expected to keep that position intact with an absolute opportunity growth of US$ 69.2 Million to reach a valuation of US$ 174.7 Million by 2032. By the end of 2019, the Business to Business (B2B) e-commerce was valued at around US$ 6.7 Trillion.
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Spending in Digital Customer Experience and Engagement Solutions Market: Competition Insights
Currently, Spending in Digital Customer Experience and Engagement Solutions companies are working toward finding a balance between expanding their product portfolio and capitalizing on the growing market demand.
The key companies operating in the Spending in Digital Customer Experience and Engagement Solutions market include Accenture PLC, Capgemini SE, Cognizant, IBM Corporation, Liferay Inc., MEGA International, Orange Business Services, Tietoevry Corporation, SAS Institute Inc., KOFAX Inc., NCR Corporation, Tata Consultancy Services (TCS) Limited, Zendesk Inc., and SAS Institute Inc.
The key recent developments of Spending in Digital Customer Experience and Engagement Solutions manufacturers are as follows:
- In July 2022, Cognizant announced that it has received a multi-year mandate by the National Insurance Company Limited (NICL) for the purpose of accelerating and managing the agency’s digital transformation.
- In June 2022, it was announced that KOFAX Inc. had acquired Tungsten Corporation, a global B2B e-invoicing network facilitating and streamlining complex invoice-to-pay processes. This acquisition is estimated to aid organizations with every level of maturity pertaining to e-Invoicing.
- In May 2022, the Finnish Border Guard collaborated with Tietoevry Corporation in order to implement a state-of-the-art Maritime Search and Rescue (SAR) Command and Control System for helping the agency’s work by invigorating and digitizing the information exchange between maritime SAR command centers and search and rescue units to provide extensive support to save lives in maritime emergencies.
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More Insights Available
Future Market Insights, in its new offering, presents an unbiased analysis of the Spending in the Digital Customer Experience and Engagement Solutions Market, presenting historical market data (2016-2021) and forecast statistics for the period of 2022-2032.
The study reveals extensive growth in Spending in the Digital Customer Experience and Engagement Solutions Market in terms of Business Type (Business to Business, Business to Consumer, and Business to Business to Consumer), Touch Points (Social media, Gamification, Digital Marketing, and Mobility, Industry (Banking, Insurance, Manufacturing, Public Sector, Telecommunications, Utilities, Retail and wholesale, Services & Consumers, and Transport), Enterprise Size (Small Enterprises, Medium Enterprises, and Large Enterprises), Solution (Customer Awareness, Customer Engagement, Purchase and relation, and Support Services), across five regions (North America, Latin America, Europe, Asia Pacific, and the Middle East & Africa).
Key Segments Covered in Market Survey
The Spending in Digital Customer Experience and Engagement Solutions Market is segmented based on business type, touchpoints, industry, enterprise size, solution, and region.
By Business Type:
- Business to Business (B2B)
- Business to Consumer (B2C)
- Business to Business to Consumer (B2B2C)
By Touch Points:
- Social media
- Gamification
- Digital Marketing
- Mobility
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By Industry:
- Banking
- Insurance
- Manufacturing
- Public Sector
- Telecommunications
- Utilities
- Retail and wholesale
- Services & Consumers
- Transport
By Enterprise Size:
- Small Enterprises
- Medium Enterprises
- Large Enterprises
By Solution:
- Customer Awareness
- Customer Engagement
- Purchase and relation
- Support Services
By Region:
- North America
- Asia Pacific
- Europe
- The Middle East and Africa (MEA)
- Latin America
About Us
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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