Self-chilling cans are innovative beverage packaging solutions, with the ability to maintain the temperature below a pre-fixed range.
Products, such as self-chilling cans, are ideal to cater to the growth in on-the-go food & beverage consumption of modern conusmers. Growing urbanization in developing economies of the Asia-Pacific region, such as China, India and the ASEAN countries, in the last decade has led to substantial changes in lifestyle and consumer spending habits.
The rise in demand for smaller, more portable and consumer convenient packaging formats is expected to create significant opportunities for the growth of the global self-chilling cans market. With manufacturers of beverage cans inclining towards technology integration and features which emphasize on consumer engagament, self-chilling cans are well-positioned to witness increased sales during the forecast period.
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Research Methodology
The methodology used to arrive at the market size for self-chilling cans is as follows –
Supply-side analysis
The collected numbers are primarily obtained from the top manufacturers of self-chilling cans in the world, their product offerings, sales revenues in each market verticals. Sales revenue from self-chilling cans market was estimated after comprehensive product mapping.
Various market and industry experts, which include sales and marketing heads of self-chilling can manufacturing companies and independent consultants, were contacted to validate the penetration of self-chilling technology in the total beverage cans market. Since very few companies manufacture self-chilling cans, high importance has been given to the supply-side analysis.
Demand-side analysis
For the demand-side analysis, a consumer survey was carried out (n = 100).
The inputs were used to get an understanding of the consumer perceptions.
It has been found that most consumers are willing to pay a premium price as they can now have their favorite beverage chilled-on-demand.
Pricing of Self-chilling cans has been tracked on the basis of capacity
Global Self-chilling cans market: Key Players
Two key players which manufacture self-chilling cans are –
- Crown Holdings, Inc.
- The Joseph Company International Inc.
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Key developments & Trends
The self-chilling cans market is currently in its introduction stage, with product launches by Tempra Technology Inc., and The Joseph Company International Inc.
- In May 2018, 7-Eleven Inc. test launched their new Fizzics Sparkling Cold Brew Coffee at 15 7-Eleven stores in Los Angeles. These cans have been manufactured by The Joseph Company International Inc. The company also plans to open a new light production and distribution facility in Ohio in 2018.
- Given the increase in consumption of coffee, 7-Eleven has made the Fizzics Sparkling Cold Brew Coffee drinks available in three flavors, which are Regular, French Vanilla, and Caramel. Self-chilling cans make use of a patented technology, which utilizes reclaimed CO2. One of the key advantages that will aid in the growth in sales of self-chilling cans is their recognition by the Environmental Protection Agency (EPA), NASA and the U.S. Army. The launch of self-chilling cans has been timed with the launch of their coffee flavors, which is a move aimed at emphasizing their drive for innovation. The cans are made up of 95% Aluminum and 5% plastic, both of which are 100% recyclable. The cans are expected to witness a substantial increase in popularity as they will be licensed to Joseph-owned West Coast Chill and other private-label beverages under the Joseph banner, such as Panther Punch. In addition, there are more private-label companies which have been licensed. Therefore, it is safe to say that the outlook for the growth of the global self-chilling cans market is expected to be positive during the forecast period.
- Tempra Technology Inc. in partnership with Crown Holdings, Inc. developed a self-chilling can (chillable can) which uses no gases, unlike the Joseph Company variant. The can is able to cool the content in 3 minutes. The can will be manufactured under license by Crown Holdings, Inc.
- The global push for eco-friendly packaging products has led to growth in acceptance for self-chilling cans, which have now made their way into the lucrative Asia Pacific market. Many beer companies also sell their beers in self-chilling cans.
The road ahead
Self-chilling beer cans have been around for more than a decade now. The growth in usage of these cans is expected to continue during the forecast period, fueled by increasing demand for innovative, portable and consumer friendly packaging formats.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macroeconomic indicators and governing factors along with market attractiveness as per segments.
The report also maps the qualitative impact of various market factors on market segments and geographies.
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Global Self-chilling cans market: Segmentation
The global Self-chilling cans market has been segmented as follows –
On the basis of activating mechanism, the global Self-chilling cans market has been segmented as follows –
- Push button activation
- Twist activation
On the basis of capacity, the global Self-chilling cans market has been segmented as follows –
- 4 fl-Oz. can
- 16-Oz. can
- >16-Oz. can
