The market for social advertising tools is projected to grow from US$ 1,28,729.0 million in 2022 to US$ 3,35,822.0 million in 2032, at a CAGR of 10.1%.
It is anticipated that increasing investments in digital advertising by businesses from a variety of sectors will accelerate the growth of the global social advertising tools market.
The use of these technologies by numerous businesses to increase customer reach, increase website traffic, and produce advertisements for target audience groups, right down to specific individuals based on their interests, is another factor driving rising demand.
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Because these tools also have numerous features to track ad success, update ad budgets & schedules, & edit old ads, social media advertising has become the primary economic approach for businesses throughout the world.
Social Advertising Tools Market: Market Dynamics
Increasing social media users, expanding social media communication volumes, and constant increase in amount of time people spend on social media are the key factors contributes the growth of global social advertising tools market.
Increasing number of smartphone users and growing trend towards accessing social media content through mobile devices, and rising focus on delivering personalized contents based on overall user behavior& preference accelerated the growth of global social advertising tools market.
Expanding small and medium sized enterprises (SMEs) and continuous preference social media adverting tools to reach customers fuels the growth of global social advertising tools market. However, constraints on lack of proper insights whether social media advertising channels have generated any revenue business, is identified as restraints likely to deter the progression of global social advertising tools market.
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Social Advertising Tools Market: Regional Outlook
Among all regions, social advertising tools market in North America is expected to dominate the market due to increasing focus on delivering personalized ads and promotions targeting individual customers based on their interests and past behavior. Asia-Pacific is projected to be the fastest growing social advertising tools market due to rising number of social media users.
Key Players
- Hootsuite Inc.
- Facebook (Facebook Ads Manager)
- Qwaya
- AdEspresso, Inc.
- Social Ads Tool
- ADSTAGE
- goraPulse
- Sprout Social, Inc.
- Driftrock Ltd.
- AdRoll.com
Key Segments Profiled in the Social Advertising Tools Market Survey
By Platform:
- Others
By Organization Type:
- Micro & Small Enterprises
- Medium Enterprise
- Large enterprise
By End Use:
- e-Commerce & Retail
- BFSI
- Medical & Healthcare
- Transportation & Logistics
- Media & Entertainment
- Others
By Region:
- North America
- Latin America
- Asia Pacific
- Middle East and Africa
- Europe
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Table of Content
1. Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
2. Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
3. Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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