The washing machine cleaner market is expected to develop to a value of US$ 644 million in 2023 and, from 2023 to 2033, is projected to increase at a compound annual growth rate (CAGR) of 6.2%, reaching US$ 1,175.25 million.
The changes in lifestyle and preferences of consumers which result in better standard of living is expected to be the leading factor in driving the growth of the global washing machine cleaner market.
The washing machine cleaner market is segmented on the basis of type and end users. On the basis of type, the global washing machine cleaner market is segmented into tablet, one time use pack and bottled gel.
The bottled gels are expected to contribute highest revenue for this segment. However, in countries like India one time use packs is expected to contribute towards the growth on the market. On the basis of end users, the market is bifurcated into households and laundry facility.
With the COVID-19 breakout in December 2019, the disease has affected more than 200 countries. Therefore, it is important to take this into consideration while addressing washing machine cleaner market.
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The disease may have led to a temporary lag in the washing machine cleaner market, but in the long run the washing machine cleaner market is expected to pace up and flourish at a significant rate during the forecast period 2020-2030.
Washing Machine Cleaner Market: Drivers and Restraints
Changes in lifestyles and preferences of consumers, resulting in better standard of living is expected to contribute towards the growth of washing machine cleaner market. Increasing levels of disposable income of individuals is expected to fuel the growth of the washing machine cleaner market.
However, substitute products that are available at a cheaper price compared to washing machine cleaner is expected to hamper the growth of the global washing machine cleaner market.
Washing Machine Cleaner Market: Overview
The global market for washing machine cleaner market is estimated to experience a significant growth during the forecast period. Based on type, the washing machine cleaner market is segmented into tablet, one time use pack and bottled gel.
Bottled gel is expected to contribute considerable growth during the forecast period. However, one time use pack and tablets is also expected to drive the growth of washing machine cleaner market.
Based on end-user, the washing machine cleaner market is segmented into households and laundry facility. The laundry facility is expected to generate higher revenue as compared to households in the washing machine cleaner market.
Washing Machine Cleaner Market: Regional-Wise Outlook
Geographically, the washing machine cleaner market is segmented into seven regions viz. South Asia, East Asia, Europe, Latin America, North America, Oceania and Middle East and Africa.
The North America is expected to account for the largest share in the washing machine cleaner market due to higher no. of laundry services existing in this area. Europe is expected to have the second largest market for global washing machine cleaner market. However, East Asia is expected to observe a substantial growth in the washing machine cleaner market.
On the other hand, South Asia is anticipated to experience significant growth in the washing machine cleaner market due to changing lifestyles in developing countries in this region. Latin America may experience significant growth in the forecast period.
In the Middle East and Africa the market growth is expected to be limited due to slow economic growth and underdeveloped infrastructure.
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Washing Machine Cleaner Market: Key players
Some of the players identified in the washing machine cleaner market include:
- Tide
- Oxiclean
- Weiman
- Lemi Shine
- Glisten
- Affresh
- Summit
- Sports subs
- Clorox
- Carbona
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain.
The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
- Market Segments
- Market Dynamics
- Market Size
- Supply & Demand
- Current Trends/Issues/Challenges
- Competition & Companies involved
- Technology Matrix
- Value Chain
Regional analysis of the washing machine cleaner market report includes
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Oceania
- Middle East and Africa
Washing Machine Cleaner Market: Segmentation
Tentatively, the global washing machine cleaner market has been segmented on the basis of type and end user.
Based on Type
- Tablet
- One time use pack
- Bottled gel
Based on End-user
- Households
- Laundry facility
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