The Global Account Based Data Software Market was valued at US$ 13 Bn in 2021 and is expected to reach US$ 14.1 Bn by 2032, finds Future Market Insights (FMI) in a recent market survey. As per the findings of the report, Cloud-Based Account Based Data Software will remain pivotal for the market as the bulk of revenue will be generated through this category, with a forecasted CAGR of 8.0%.
Cloud Based Account Based Data to contribute the most to revenue
Cloud Based Data Software is expected to be the leading type of Account-Based Data Software demand. Companies are largely turning to cloud-based systems over On-premise in order to garner several benefits, such as cheaper rates, collaborative possibilities, security and backup benefits, as well as the ability to automate routine processes to save time, money, and resources that could be redirected to more efficient usages. Cloud-based systems are especially beneficial to small and medium industries since they are available at cheaper initial costs and can work even with smaller IT teams.
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Large companies to be the key contributors to revenue in the forecast period.
Large Companies are the top application for Account Based Data, having witnessed a CAGR of 8.4% with a forecasted CAGR of 7.8%. This is largely due to the fact that Account Based Data is best suited for companies that require the processing and analyzing of significantly large volumes of data and benefit from the automation of the routine process. These also tend to be the companies who find software not just beneficial but essential since it enables them to process large values of contact data to find relevant contacts from a wide market.
Account-Based Data Software Market: Competition Insights
At present, Account-Based Data Software providers are focused on developments that will afford more opportunities for targeting and analysis to marketing professionals. The key companies operating include Terminus, Metadata, Integrate, 6sense, RollWorks, Madison Logic, Triblio, ListenLoop, Jabmo, Demandbase, Mintigo, Radiate B2B, Recotap, Bluebird, Kwanzoo Inc, MRP and IDG Communications.
Some of the recent development in Account Based Data Software are as follows:
· In February 2022, ZoomInfo announced the launch of MarketingOS. This product is an ABM platform that uses ZoomInfo’s B2B data to allow for insight-driven information and personalised Data across varied forms of media.
· In March 2020, Madison Logic and LinkedIn announced a collaboration. Through this arrangement, Madison Logic will gain an integration with the LinkedIn Marketing Analytics API, so both of their clients can measure accounts across marketing channels on a single platform using LinkedIn’s Marketing Analytics API in combination with Madison Logic’s ML data Platform and ML data cloud.
· In May 2019, Madison Logic announced the launch of ML Data cloud. It uses sources from multiple sources, both first and third party to provide a platform for B2B marketing. This product aims to enable clients to provide, amongst other features, customized data and tracking and insights on which techniques and methods are the most efficient.
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Key Segments Covered In Account-Based Data Software Industry Survey
Account-Based Data Market by Type:
- Cloud-Based Account-Based Data Software
- On-Premise Account-Based Data Software
Account-Based Data Software Market by Application:
- Large Companies
- Small and Medium Companies
Account-Based Data Software Market by Region:
- North America Account-Based Data Software Market
- Europe Account-Based Data Software Market
- Asia Pacific Account-Based Data Software Market
- Middle East & Africa Account-Based Data Software Market
- Latin America Account-Based Data Software Market
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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