The United State processed cheese market is a significant segment of the overall cheese industry in the United States. Processed cheese is a type of cheese that is made by blending natural cheeses with emulsifiers, stabilizers, and other additives to create a smooth and consistent product that is easy to melt and use in a variety of dishes.
The global processed cheese market is estimated to grow from US$ 15.9 Bn in 2022 to US$ 23.2 Bn by 2032. Overall demand for processed cheese is projected to grow at a CAGR of 3.8% from 2022 to 2032. In 2021, the market accounted for a valuation of US$ 15.5 Bn.
As per Future Market Insights (FMI), growing adoption of ready-to-eat food products among millennials in the U.S. will drive the demand for processed cheese in the next ten years. Cheese is one of the key elements of foods like sandwiches, pizza, and other similar items.
Moreover, numerous restaurants and food chains offer a variety of cheese-based snacks and food products to cheese lovers. Changing lifestyles and dietary habits will also play a significant role in accelerating the growth of the U.S. processed cheese market.
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People are increasingly becoming more health-conscious, which means that they are looking for high nutritional products like processed cheese with whey as ingredients. Processed cheese has a longer shelf life and is available in various forms, which makes it easy for companies to use this product.
New technologies that make it possible to package highly perishable food without refrigeration are being introduced by industry players which is expected to boost demand for processed cheese products in the near future. Hence, companies are expecting a shift in consumption patterns from dairy milk to processed cheese owing to increasing popularity of lactose free diets, especially among millennials who are much more health conscious than their predecessors.
Rising production of flavored cheese is expected to further boost the U.S. processed cheese market over the next decade. Flavored cheese is typically used as an ingredient in numerous food products, such as macaroni and pizza. As a result, manufacturers are experimenting with various flavors to woo more and more cheese lovers.
Similarly, many US-based companies are launching new processed cheese products in the market to meet changing end user preferences. For instance, in February 2019, Craigs Creamery, a new cheese brand, was created by Dairy Farmers of America in collaboration with eight farm families from New York. The product range includes cheese that comes in shreds, slices, chunks, and snack bars, including cheddar, mozzarella, and muenster.
Key Takeaways from the Processed Cheese Market
- The market for processed cheese in the U. S. accounts for 34.7% of the overall market
- The U.S. processed cheese market is set to showcase rapid growth during the forecast period.
- The U.S. processed cheese market is estimated to reach a significant valuation in the next ten years.
- Increasing popularity of ready-to-eat food products among millennials in the U.S. will drive the demand for processed cheese.
“Growing demand for ready-to-eat food products such as sandwiches and pizza across the U.S. will drive the demand for processed cheese over the next ten years. Hence, key companies are launching innovative flavors such as nutritional ingredients like whey to increase their sales and expand their presence.”– Says an FMI Analyst.
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Competition Landscape in the Processed Cheese Market
Key companies are introducing innovative processed cheese flavors in response to increased demand for high-quality cheese products. Collaboration and acquisition of small enterprises have increased as a result of strong rivalry.
Dairy Farmers of America, Ornua, and Fonterra are the key players in the U.S. processed cheese market
Recent Developments
- In August 2021, Green onion cheddar cheese curd was brought to the market by Dairy Farmers of America, Inc. This product allows the company to target the market’s squeaky cheese lovers.
- In October 2021, Ornua announced that it has successfully acquired Whitehall Specialties Inc (WSI) from Mason Wells for an undisclosed sum. This acquisition is vital to Ornua’s long-term expansion plan in the US cheese ingredients industry and complements the company’s US Ingredients subsidiary, Ornua Ingredients North America (OINA).
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Segmentation of Processed Cheese Market
Segmentation by Form:
- Slices
- Blocks
- Cubes
- Spreads
- Shreds
- Other forms
Segmentation by Application:
- Pasta & Noodles
- Pizza
- Soups
- Sauces & Dressings
- Ready-to-eat Food Products
- Other Applications
Segmentation by End-user:
- Household/Retail
- Food Processing Industry
- HoReCa/Foodservice
Segmentation by Sales Channel:
- Online
- Offline
Segmentation by Region:
- North America
- Latin America
- Europe
- Asia Pacific
- MEA
- RoW
About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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