The global Eye Tracking System Market is expected to reach US$ 1.2 billion in 2022 and US$ 4.9 billion by 2028, growing rapidly at a CAGR of 26.6% between 2022 and 2028.
Eye-tracking systems are therefore a key amalgamation of software and hardware which allows allowing retailers, automotive OEMs and researchers to assess and track the eye movements of the person to assess behaviour and movements.
Consumer preference and safety are the two pivotal pillars guiding the retail and automobile industry. Critical information on the preference of consumer can be gathered through the way a viewer look at any website or a product and the duration of viewing a particular thing. Also with numerous fatalities associated with driver fatigue and drowsiness behind the wheel, it is important to adopt the precautionary measure.
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The Eye-tracking system allows for the measurement of the relative motion of the eye and most importantly the point of gaze of the person. Not limited to only retail and automotive applications, eye-tracking systems are also used for human-computer interaction, psycholinguistics, visual system, product design, marketing and psychology.
The advance tracking system technology, leading car manufacturers are collaborating with eye-tracking system provider to incorporate safety measures and improve drivability. With opportunities, not only limited automobiles but the eye-tracking system technology is also being tested for aviation applications.
Eye movement analysis can be used for a variety of applications, such as market research, user experience testing, and medical research. In market research, eye tracking can be used to measure consumer attention and engagement with advertisements or product packaging. In user experience testing, eye tracking can be used to assess how users interact with websites, software, and other digital interfaces. In medical research, eye tracking can be used to diagnose and monitor eye diseases and neurological disorders.
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Key Companies Profiled:
- Tobii AB,
- SR Research Ltd,
- EyeTech Digital Systems,
- Seeing Machines Ltd.,
- Smart Eye,
- Eyegaze,
- PRS IN VIVO,
- Ergoneers,
- iMotions,
- EyeSee,
- Mirametrix, Inc.
Additionally, with increasing earthmoving equipment accidents, leading construction and mining equipment manufacturers to collaborate and eye-tracking system providers and suppliers to ensure the safety of their expensive equipment and mitigate the chance of accidents.
Eye-tracking systems market sales are driven by the increasing adoption system for social media and market research. These systems are enabling marketers, developers and website designers to protest or psychoanalyze the behaviour of the recipient or the customer. With multiplying owing to limited awareness of eye-tracking system technology and high cost of application the sales of eye-tracking system market are yet to reach their full potential. The major trends observed in the global eye tracking system market are the use of multi-camera systems that provides a 360-degree view and is more accurate.
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Key Segments Covered in Eye Tracking System Industry Research
Eye Tracking System Market by System Orientation;
- Remote Eye Tracking Systems
- Wearable Eye Tracking Systems
- Mobile Eye Tracking Systems
Eye Tracking System Market by Component:
- Eye Tracking System Hardware
- Eye Tracking System Software
- Eye Tracking System Services
Eye Tracking System Market by Sampling Rate:
- 25-60 Hz
- 61-120 Hz
- 121-250 Hz
- 251-500 Hz
- Above 500 Hz
Eye Tracking System Market by Application:
- Eye Tracking Systems for Assistive Communication
- Eye Tracking Systems for Marketing & Consumer Behavior Research
- Eye Tracking Systems for Medical Research & Healthcare
- Eye Tracking Systems for Smartphones, Gaming and VR/AR
- Eye Tracking Systems for Automotive & Aviation
- Others
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