Growlers Market Size, Share, Application With Growth & Business Ways Forecast To 2028

A growler is a container used for transporting and serving draft beer. It is typically made of glass, ceramic, or stainless steel and comes in various sizes ranging from 32 ounces to 64 ounces or more. The growlers market has been growing steadily over the years, driven by the increasing demand for craft beer and the rising popularity of home brewing.

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The global growlers market is expected to grow at a significant rate over the forecast period, The market for growlers is predicted to generate US$ 541 million in sales in 2022 and US$ 635 million by 2028. driven by the increasing demand for craft beer, particularly in North America and Europe. Craft beer is becoming increasingly popular due to its unique flavors, higher alcohol content, and natural ingredients. As a result, many breweries are starting to offer growler fills in addition to bottled and canned beers, and consumers are increasingly opting for growlers as a way to enjoy fresh draft beer at home or on the go.

The growlers market is also being driven by the rising popularity of home brewing. Home brewing has become a popular hobby among beer enthusiasts, and many home brewers prefer to use growlers to store and transport their beer. Growlers offer an easy and convenient way for home brewers to share their creations with friends and family, and many home brewing supply stores now offer growlers as part of their product offerings.

The global growlers market is segmented based on material, size, and distribution channel. Based on material, the market is segmented into glass, ceramic, and stainless steel. Glass growlers are the most popular, as they are relatively inexpensive and widely available. Ceramic growlers are popular for their unique designs and are often used as collector’s items. Stainless steel growlers are the most durable and are often used for outdoor activities.

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Based on size, the market is segmented into less than 32 ounces, 32 to 64 ounces, and more than 64 ounces. The 32 to 64-ounce segment is expected to dominate the market, as it is the most popular size for growlers. This size is convenient to carry, and it is large enough to share with friends or family. The less than 32-ounce segment is expected to witness significant growth, as it is a convenient size for individual use.

Based on the distribution channel, the market is segmented into online and offline channels. The offline channel is expected to dominate the market, as it allows consumers to see and touch the products before making a purchase. However, the online channel is expected to witness significant growth, as it offers consumers a wider range of options and the convenience of home delivery.

Geographically, the global growlers market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. North America is expected to dominate the market, driven by the increasing demand for craft beer and the rising popularity of home brewing. Europe is expected to witness significant growth, driven by the increasing popularity of craft beer and the growing number of breweries. Asia Pacific is expected to witness the highest growth rate, driven by the increasing disposable income and the rising popularity of Western-style beer.

In conclusion, the global growlers market is expected to witness significant growth over the forecast period, driven by the increasing demand for craft beer and the rising popularity of home brewing. The market is segmented based on material, size, and distribution channel, and is dominated by North America, with Europe and Asia Pacific witnessing significant growth. Overall, the growlers market is expected to continue to grow as more consumers opt for fresh draft beer, and as home brewing continues to gain popularity.

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