The Italy faith based tourism market size is set to be valued at US$ 72 Million in 2022. It is projected to exhibit growth at a CAGR of 9.8% from 2022 to 2032.
Italy is known for its incredibly rich and diverse religious tourism industry. Spiritual experiences are one attraction that appeals to both believers and non-believers. They frequently seek out meaningful encounters and value the opportunity to share religious and spiritual encounters with other like-minded visitors.
Due to its unrivalled cultural history, which includes museums, theatres, archaeological sites, historical towns, industrial sites, music, and food, Italy is a well-known cultural tourist destination.
Key Takeaways: Italy Faith Based Tourism Market
- The Italy faith based tourism market exhibited growth at a CAGR of 5% in the historical period from 2017 to 2021.
- By tourist type, the international segment is anticipated to grow at a CAGR of 0% throughout the forecast period.
- In terms of booking channel, the online booking segment is likely to showcase growth at a CAGR of 0% during the forecast period (2022-2032).
- Based on tour type, the package travelers segment is set to dominate the market by generating the highest share.
- By age group, the 36-45 years segment is estimated to lead the Italy faith based tourism market by accounting for the lion’s share.
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“Pilgrimages and visits to the Marian shrine have increased significantly in recent years in Italy. Increasing number of new religious attractions, including religious-themed festivals and activities, is expected to boost the market,” says a FMI Analyst.
Competitive Landscape: Italy Faith Based Tourism Market
Leading faith-based tourism firms in Italy are focusing on adopting various promotional strategies to attract more customers. They are also promoting well-known spiritual tourist attractions across Italy through social media platforms.
Major players present in the Italy faith based tourism market are Italy Travel Company, Hello Florence Tours Travel Srl, Venice Italy Travel, Luxury Rome Tour, Smart Trip, Show Me Italy, Real Italy Travel, LivTours, Argiletum, Italy Customized Srl, Miles&Miles Tours of Rome and Italy, Milan Visitor Center- Zani Viaggi, Michelangelo International Travel, Caf Tour & Travel, Cedars Travel, Through Eternity Tours, and Rome Travels among others.
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Italy Culinary Tourism Market Outlook by Category
By Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveller
- Package Traveller
- Tour Group
By Consumer Orientation:
- Men
- Women
- Children
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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