The Italy culinary tourism market is poised to reach a valuation of US$ 34,903 Million in 2022. Sales are projected to increase at 15.2% CAGR during the forecast period from 2022 to 2032.
Online and social media platforms are being used by leading Italy culinary tourism market participants to promote the cuisine heritage of the country. Wine making and tasting packages provided by various travel agencies in the country are attracting more international tourists as Italy is famous for its wine.
Culinary classes offered in certain areas in Italy are also driving the market. For instance, in Bologna, one can take classes to learn how to prepare Tortellini and in Rome, one can learn how to make pasta by purchasing the correct ingredients. These initiatives are mainly taken by the Italian government to promote the country’s culinary tourism market.
In addition, the government is providing financial support to local and small restaurants, hotels, and cafes to promote traditional food and drinks. They are also promoting new entrepreneurs. Due to these initiatives, restaurants and cafes are nowadays providing local delicacies made by using conventional ingredients found across Italy.
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“Increasing number of culinary classes conducted by citizens of Italy to help tourists get a clear picture of the country’s rich culture is expected to boost growth during the forthcoming years,” says a FMI analyst.
Key Takeaways: Italy Culinary Tourism Market
- By activity type, the restaurants segment is likely to dominate the Italy culinary tourism market.
- Based on booking channel, the online booking segment is anticipated to generate lion’s share in the Italy culinary tourism market.
- In terms of tourist type, the international segment is set to lead the Italy culinary tourism market by holding the largest share in 2032.
- By age group, the 35-45 years segment is expected to dominate the Italy culinary tourism market in the assessment period.
- The Italy culinary tourism market represents about 5%-9% of the global culinary tourism industry.
Competition Landscape: Italy Culinary Tourism Market
Leading players in the Italy culinary tourism market are focusing on adopting promotional strategies to attract more tourists. They are also collaborating with small, local restaurants and cafes to enhance sales in the market.
Major players present in the Italy culinary tourism market are Sicily Activities, Soleto Travel, Let’s Cook in Umbria, Click Tours, Back-Roads Touring, Omega Tours, Travel Before, Intrepid Travel, Winedering, Turisti in Puglia, Europeando Europa, Exodus Travels, Experience BellaVita, ExperiencePlus! Bicycle Tours, Cosmos, and Learning Journeys among others.
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About Travel & Tourism Division at Future Market Insights
The travel & tourism team at Future Market Insights provides all the necessary insights and consulting analysis to fulfill the unique business intelligence needs of clients worldwide. With a catalog of more than 500 reports pertaining to the latest statistics and analysis from the travel & tourism industry, the team is happy to help with every business intelligence research and consulting requirement.
Italy Culinary Tourism Market Outlook by Category
By Activity Type:
- Culinary Trials
- Cooking Classes
- Restaurants
- Food Festivals
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In-Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveller
- Package Traveller
- Tour Group
By Consumer Orientation:
- Men
- Women
- Children
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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