The Rotel market is estimated to reach US$ 22 Billion in 2022. As per the report, sales are forecast to increase at a robust 11.6% CAGR, with the market valuation reaching US$ 79.9 Billion by 2032.
Travelers all around the world are always looking for something new and interesting to feed their unceasing desire of wanderlust. Searching for good place to stay along with traveling often makes the tour hectic for the travelers. This scenario is taken care by just opting for a rotel suitable for traveler’s route.
Once they have decided the type of rotel according to their wish, the only job left for the travelers is to enjoy their journey without any extra complications that might add on when travelling individually or when the travel and accommodation has to be operated separately.
Rotels also offer exciting tour packages with luxurious experience which is something every traveler craves for. These travel tours often comprise of pilgrim routes, routes that have historical and cultural importance and also the routes with heart melting scenic views.
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In addition to this, there are several emerging companies who are willing to have a share of this market. Hence, the promotion of these new hotels on wheels is happening on a great pace gaining the attention of tourists. These new companies are taking rotel concept on next level by addition of new routes of travel and world class cuisine offered on board.
“New technology being introduced and the sector dominated by leading player of automotive will take rotels market to new heights “Says an FMI analyst.
Key Takeaways from the Rotel Market Study
- Germany followed by India dominated the market and held the largest revenue share of in 2021. Germany, India and France are the key markets for Rotel globally.
- In terms of booking channel, online booking segment is estimated to account for the relatively highest value share in the Rotel market as this mode of booking is very convenient and various discounts and offers by the agencies encourage tourist to opt for online mode of booking.
- In terms of vehicle type, railway segment leads in terms of market share as there are lot of options and traveling by railway provides more comfort and luxury.
- In terms of tourist type, domestic segment dominated the Rotel market in 2021, as travellers are more familiar with the rules, laws and tax policies pertaining in their region.
- In terms of age group, 26 to 35 age segment dominated the market, as they are energetic, inquisitive, and adventurous, with a positive attitude toward indulging in and exploring new places, as well as having a general understanding of their respective culture and theme.
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Impact of COVID-19 on the Market
The COVID-19 outbreak has emerged as a major threat to the global travel and tourism industry, severely affecting the Rotels industry as well. However, the global pandemic has also accelerated the rate at which digital technology is utilized into everyday life. Across the Rotel sector this includes online reservation systems, also the rotel companies have made a good use of this pandemic break by adding exciting packages in their deals. The rotel industry having the ability of travelling and accommodation at the same time will help in boosting the Rotel in coming years.
Who is winning?
The players operating in the Rotel industry have adopted various developmental strategies to expand their market share, exploit the Rotel market opportunities, and increase profitability in the market. Major players present in the Rotel market are Das Rollende Hotel, Truck Surf Hotel, Radisson Blue, Georg Höltl GmbH & Co.KG (Rotel Tours), Audley Travel Group Limited, Palace on Wheels, Midnight Trains, Caledonian Sleeper, Anderson Mobile Estates (The Heat) among others.
Get More Valuable Insights
Future Market Insights, in its new offering, provides an unbiased analysis of the Rotel publishers market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022-2032. The study divulges compelling insights on the Rotel Market By Vehicle (Railways, Bus, Van), Regions (North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA), Booking Channel (Online booking, Phone Booking, In person Bookings), Tourists Type (Domestic and International), Tour Type (Independent Traveler, Tour Group and Package Travelers), Age Group (15-25 Years, 26-35 Years, 36-45 Years, 46-55 Years,56-65 Years, 66-75 Years)and Regions – Forecast to 2022-2032.
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