The global Italy tourism market is anticipated to propel at an impressive CAGR during the forecast period from 2022 to 2032. The global market registered a valuation of US$ 23.1 Billion by the end of 2022 and is estimated to reach around US$ 43.8 Billion in 2032. Nearly 8 million travelers visited Italy in the first half of 2022 amounting to US$ 5.4 Billion.
According to the latest updates conducted by Future Market Insights, over the coming year, around 92 million arrivals are expected to happen, with 343 million overnight stays in Italy. In addition to that, with surging awareness of sustainable tourism in Italy and other European regions, the overall demand is forecast to increase at a prolific CAGR between 2022 and 2032.
According to the historical analysis conducted by Future Market Insights, on average, each of the tourists arriving in 2020 spent about $450 dollars. Conversely, the inhabitants of Italy spend as much as $511 dollars a year when they themselves spend vacations abroad. Such high spending on tourism activities is in turn helping the growth of the regional market.
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Furthermore, various other tourism activities such as culinary tourism, and casino tourism among others are considered to bolster sectors in the country attracting a large pool of consumers and alternatively, boosting the local market. The market witnessed a growth rate of around 5.1% during the historic period of 2017 to 2021.
Italy is known to welcome tens of millions of visitors every year from all over the globe on the basis of its approximately 7600 kilometers of coastline and location on the Mediterranean Sea. Additionally, the population of Northern European nations is specifically attracted to Italy because of its lovely climate.
Italy’s unique history and culture and architecture are well-known on a global scale. In the nation, there are more than 100,000 historical sites, many of which are remnants of the former Roman Empire. Various such factors are attracting global tourists to the country’s enriching travel destinations, thus, contributing substantial revenue toward market growth.
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Key Takeaways
- Italy stands out for its distinctive culture which attracts travelers and visitors and since it has impeccable fashion selections, a wide range of options are present to discover for foodies, and with such great culture. Italy is undoubtedly a mesmerizing nation and a once-in-a-lifetime visiting destination according to most tourists and travelers, and with so many travelers and explorers waiting in line, Italian tourism enters a new level in its contribution to the Italian economy.
- In the year 2022, 2.64 million people were estimated to get directly employed by the tourism sector within the nation which roughly contributes to almost 8.3% of total employment. According to the most recent figures, Italy saw almost 10.5 million more tourists in January 2022 and 57% spent more days there than actually planned.
- An impressive recovery has been witnessed in the inbound component, while the local component has seen a huge increase in numbers. Various such factors are contributing to the market growth in Italy and are a crucial driving force in the country’s tourism growth.
- Since Italy is known for being one of the best exotic locations in the world, 16% of the locals are expected to select destinations that can be reached in 90 minutes or less, while 33% want to travel further than that. In addition to visiting nearby villages or towns and learning about their attractions, mountain trekking is becoming increasingly popular among Italian tourists. Also becoming more and more popular is traveling to destinations with rich traditions and cultures which is promoting regional tourism across the world.
- These days, a changing trend has been witnessed in the idea of tourism as people are looking for close-to-home destinations to explore since it offers convenience and comfort. This tendency has accelerated, is rapidly forming and expanding, and it is here to stay. Italian tourism will benefit greatly from this trend because it will offer culture, convenience, and flavor. Furthermore, Italy is also known for the origination of pizza and comprises many unique local wine varieties, which is appealing to a vast pool of consumers across the world.
Competitive Landscape
Various travel and tourism companies are assuring a safe and affordable travel experience in Italy. Some of the top tour operators offer fascinating travel packages and offers distinctive travel packages around Europe, America, Asia, and the Middle East.
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Italy Tourism Market by Category
By Age:
- Under 18
- 18-25
- 26-35
- 36-45
- 46-55
- Over 55
By Visit Purpose:
- Business & Professional
- Leisure, Recreation & Holidays
- Healthcare
- Religious Travel
- Other
By Demographic:
- Male
- Female
- Kid
By Nationality:
- Domestic
- International
By Tour Type:
- Corporate
- Family
- Couples
- Youth Groups
- Single Tourists
By Tourism Type:
- Religious Tourism
- Cultural/Heritage Tourism
- Medical Tourism
- Others
More Insights into theItaly Tourism Market
Foreign visitors are anticipated to dominate the Italy tourism market as they account for a significant share of around 44% in the overall Italy tourism market.
Table of Content
1. Executive Summary
1.1. Italy Market Outlook
1.1.1. Who Is Travelling?
1.1.2. Travel Gross Bookings
1.1.3. Travel Gross Revenue
1.1.4. How Much Do They Spend?
1.2. Evolution Analysis
1.3. FMI Analysis and Recommendations
1.4. GDP Share by Sector
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About Future Market Insights, Inc.
Future Market Insights, Inc. is an ESOMAR-certified business consulting & market research firm, a member of the Greater New York Chamber of Commerce and is headquartered in Delaware, USA. A recipient of Clutch Leaders Award 2022 on account of high client score (4.9/5), we have been collaborating with global enterprises in their business transformation journey and helping them deliver on their business ambitions. 80% of the largest Forbes 1000 enterprises are our clients. We serve global clients across all leading & niche market segments across all major industries.
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