According to Future Market Insights (FMI), the global sports drink market is expected to reach a valuation of US$ 30,634.10 Mn in 2023. Sales of sports drinks are slated to reach US$ 43,631.75 Mn by 2033, exhibiting a CAGR of 6% between 2023-2033.
As per FMI, growing awareness about physical well-being and healthy lifestyle among consumers in Japan is anticipated to drive the demand for sports drinks. Citizens of Japan are set to become increasingly conscious of their physical health and well-being.
This shift in terms of consumer behavior is projected to be translated into a surging demand for healthy beverages such as sports drinks. These drinks offer numerous benefits such as hydration, energy, and electrolyte replenishment, thereby making them an ideal choice for active individuals.
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In addition, sports drinks are a great way to boost one’s overall energy levels and improve performance during exercise. Furthermore, as Japanese consumers become health-conscious, they are more likely to invest in drinks that contain vitamins and minerals such as potassium, calcium, and magnesium.
Furthermore, the convenience factor associated with these beverages is expected to help drive the Japan sports drink market during the evaluation period. Easy availability of these drinks in various sizes and packages would make it easy for people to enjoy a healthy drink on the go. Sports drinks are also expected to be widely available in supermarkets, convenience stores, and other retail outlets across Japan, further increasing their accessibility.
Growing popularity of sports and athletic activities across Japan is another key factor that is estimated to drive the demand for sports drinks. As people take up regular exercise or participate in sports events, they need to replenish their electrolytes and energy levels with the right beverage. This means that sales of sports drinks are expected to increase significantly in the next ten years in Japan.
Key Takeaways from the Japan Sports Drink Market
- The sports drink market in Japan is set to register a healthy CAGR during the forecast period.
- Japan is expected to hold a sizable share in the global sports drink market during the forecast period.
- The sports drink market in Japan is projected to account for a significant valuation by the end of 2033.
- Increasing participation in sports and rising need to stay energized during workout sessions are expected to drive sales of sports drinks in Japan.
“Increasing focus of Japanese consumers on natural, ‘free from’ beverages infused with proteins and vitamins is likely to spur sales of sports drinks. Thus, key companies in Japan are investing in research & development activities to come up with unique drinks.” – Says a FMI Analyst.
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Competition Landscape in the Japan Sports Drink Market
Key players in Japan are focusing on boosting their performance and attracting global clients by introducing new products. In addition, prominent brands are concentrating on targeting their potential clients by taking nutritional considerations into account and developing new sports drinks based on customer preferences.
Taisho Pharmaceutical Holdings, Akagi Nyugyo, and Yoshiki are key players in the Japan sports drink market.
Recent Developments
- In May 2022, Yoshiki, a legendary Japanese rock artist and the founder of X JAPAN, teamed up with Coca-Cola Japan to introduce the Real Gold X and Real Gold Y energy beverages across the country of Japan.
- In April 2020, Taisho Pharmaceutical Holdings launched Japan’s first caffeine-free energy drink, enXtra, which has been clinically proven to boost alertness and attention for up to five hours with or without caffeine.
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Sports Drink Market Outlook by Category
By Product Type:
- Isotonic
- Hypotonic
- Hypertonic
By Distribution Channel:
- Offline
- Store-Based Retailing
- Hypermarkets /Supermarket
- Convenience Stores
- Mom and Pop Stores
- Discount Stores
- Specialty Stores
- Independent Small Groceries
- Online Retail
By Flavor:
- Unflavored
- Flavored
- Citrus
- Berries
- Mocha
- Pomegranate
- Apple
- Mint
- Blends (Mix)
- Cola
- Watermelon
- Chocolate
- Others
By Form:
- Powdered
- Liquid
By Packaging Material:
- Metal
- Pet/Plastic
- Glass
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
About FMI
Future Market Insights (ESOMAR certified market research organization and a member of Greater New York Chamber of Commerce) provides in-depth insights into governing factors elevating the demand in the market. It discloses opportunities that will favor the market growth in various segments on the basis of Source, Application, Sales Channel and End Use over the next 10-years.
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