The global maternity apparel market is anticipated to exhibit an opulent growth rate with a CAGR of 6.7% from 2022 to 2032. The global market is expected to have a current valuation of around US$ 23.05 Billion in 2022 and is anticipated to reach a high of US$ 44.08 Billion by the year 2032. According to the historical analysis, the maternity apparel market garnered a CAGR of 3.5% throughout its previous projection period from 2017 to 2021. The trajectory of the global maternity apparel market is anticipated to go uphill during the present estimation period.
The proliferation of the maternity apparels market is attributed to the global manufacturers making rigorous efforts to expand their customer base with the help of different key organic strategies such as celebrity endorsements, customization of fashion to suit the individual needs of the mothers, discount offerings on products, and many other privileges through e-commerce websites.
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Comfort plays a prominent role in defining the product characterization along with the maternity intimate wear section which comprises underwear, body shapers, and uppers, has gained noteworthy popularity reaped significant benefits, and increased global sales substantially. Furthermore, the growth of the market is accelerated by purchasing power of women as they are the ones spending a considerable amount of money on maternity apparel, thereby expanding the market at a significant rate over the years.
Key Takeaways
- Increased focus on pregnancy fashion is attributed to the surge in the maternity apparel market over the projection period. The emergence of pregnant working women is on the rise in developing countries which is anticipated to bolster growth over the assessment period.
- Fashion consciousness is rapidly being augmented amongst new mothers and is anticipated to boost the demand for outwear under both the casual wear and office wear categories. In addition to that, the high consciousness of pregnant women about their physical appearance is on the rise aiding the overall growth of the forum.
- Surging demand for maternity apparel is associated with the size of clothes complementing the body type. Moreover, modern-day mothers engaged in corporate life are fueling the demand for maternity apparel in 2022.
- The rising number of working women in the world, combined with the growing inclination for pregnancy fashion is expected to drive growth in the industry. The constant launch of more convenient product varieties along with easy delivery options and demand for maternity clothing is expected to witness significant growth over the forecast period.
- Various celebrities and bloggers are documenting their pregnancies through workout videos and several social media posts in order to promote a particular brand of maternity wear, which is boosting the market size for the products.
Competitive Landscape
The global maternity apparel market is propelled by some intense competition from major players operating in the market. Several effective tactics are actively being used by key market players including frequent mergers and acquisitions, joint ventures and partnerships product innovation, and geographical expansion is some of the key strategies adopted by these players in order to ensure long-term sustenance in the market.
Manufacturers propelling in the market are concentrating on the creation of unique items by developing innovative products in maternity wear in order to protect mothers and their babies from harmful UV radiation is propelling sales of maternity apparel. These developments are progressively indicating the lucrative growth prospects for key market players over the projection period.
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More Insights into the Maternity Apparels Market
The U.S. is expected to emerge as a dominant country in the North American region accounting for around 79.2% of the total revenue share. The growth of the North American maternity apparels market is accounted for the burgeoning number of pregnant working women in the country, coupled with the strong presence of major brands across the U.S. According to the FMI studies, rising demand for formal maternity wear is a key propellant identified in the studies. The surging rate of fashion consciousness among pregnant women is also predicted to contribute to the growth of the product in the country.
Australia accounted for a total market share of around 51.7% in 2021 attributing to the bolstering growth of the market in Australia.
According to the forecast, Japan is projected to grow significantly during the forecast period. Maternity apparel is being designed with better quality fabrics to cater to the requirements of pregnant women and to provide comfort. Increasing product awareness has led retailers to sell maternity apparel both online and offline in the market. As a result of the COVID-19 outbreak, maternity wear sales have suffered, thereby hindering the growth of the market as a whole.
In order for pregnant and nursing mothers to maintain the health of their children and avoid harm caused to their health, they need special protection. In the case of working women, maternity and pregnancy can cause a great deal of vulnerability. In addition to giving birth, recovering, and nursing their children, they should have adequate time for these activities. This condition makes maternity wear useful for women during or after pregnancy as it provides comfort and flexibility to them.
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A rise in online sales and projected discounts on popular brands are expected to drive the market demand for maternity apparel to grow over the next few years. As part of collections, consumers can choose from wide variety of maternity wear that is suitable for specific occasions and venues. In order to boost their customer base, companies offer discounts and provide customized maternity wear for each individual.
Key Segments in the Maternity Apparels Market
By Product Type :
- Outerwear
- Tops
- Tunics
- Bottom
- Dresses
- Others
- Innerwear
- Lingerie
- Camisoles
- Others
- Nightwear
By Material Type:
- Cotton
- Nylon
- Polyester
- Synthetic
- Spandex
- Others
By Price Range:
- Below US$ 100
- US$ 100 – US$ 200
- US$ 200 and Above
By Sales Channel:
- Wholesales/Distributors
- Hypermarkets/Supermarkets
- Speciality Stores
- Multi-Brand Stores
- Online Retailers
- Other Sales Channel
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