Global fragrance diffuser market demand is projected to be valued at nearly US$ 27.75 Billion in 2022, forecast to grow at a CAGR of 7.08% to be valued at approx. US$ 55 Billion from 2022 to 2032. Growth is attributed to the rising demand for renovation projects and development in residential and commercial construction.
The fragrance diffuser disperses natural oils into the air and also contains various health-beneficial essential ingredients. Essential oils used in perfumes and fragrances such as lavender, citrus, ginger, and peppermint oils improve health, relaxation, sleep, and alter the mood. According to various scientific studies, it is stated that essential oils can interact with the brain and the nervous system to impact health and mood. Thus, one of the easiest ways to achieve benefits associated with essential oils is through aromatherapy.
Which are Some Prominent Drivers Spearheading Fragrance Diffuser Market Growth?
Due to the upsurged emphasis on health, the demand for natural fragrances among consumers is increasing incessantly, thereby expanding the fragrance industry. The growing demand for luxury home fragrances, the rise in the need for alternatives to allopathic drugs worldwide are among the prominent factors influencing the growth of the fragrance diffuser market shortly.
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Additionally, growing consumption of fragrances to reduce stress and stimulate the mind along with increasing adoption of fragrance diffusers with silent ultrasonic technology are some other factors fueling the growth of the fragrance diffuser market during the forecast period.
Moreover, a rapid rise in popularity of aromatherapy for medical purpose, growing consumption of essential oil such as lavender oil helps in curing migraine problems, and rosemary oil help in improving concentration levels attributed to the growth of the global fragrance diffuser market. Also, the growing product premiumization trend and demand for unique designed fragrance diffuser is expected to increase the fragrance diffuser market during the forecast period.
What are the Challenges Faced by the Fragrance Diffuser Industry?
The rising cases of lung issues or other health complications such as Asthma, Chronic Obstructive Pulmonary Disease, Pneumonia, and others have resulted in an allergic reaction and an undesirable impact on their health. This is proving to be one of the key restraining factors for the fragrance diffuser market.
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Why is Asia-Pacific Emerging as an Opportunistic Fragrance Diffuser Market?
Based on regional growth, the Asia Pacific region captures a leading share in the global fragrance diffuser market. Owing to escalating usage of fragrances during festivals like Diwali in India and other parts of the region, the demand for fragrance diffusers in residential and commercial spaces is likely to increase in the forthcoming future. Additionally, the presence of domestic brands such as Nyassa, Lalique, Soohyang, and others are generating more traction among consumers in the region.
How is Europe Contributing to the Growth of the Fragrance Diffuser Market?
Europe is expected to witness rapid growth supported by the collective spending on home care and maintenance products, including fragrances for homes. Moreover, the custom of lighting candles as part of the tradition in several countries is likely to soar the demand for these fragrances. In terms of regional contribution to the sales revenue, Denmark & Germany collectively hold a share of 43% in the fragrance diffuser market.
Why does North America Hold a Significant Share in the Fragrance Diffuser Market?
As per the latest report published by International SPA Association (ISPA), the industry is likely to experience stable growth with upsurges in overall revenue, locations, number of spa visits, and revenue per visit in the United States. The growth in the number of spa stores being launched across several countries including the United States, coupled with an escalation in the number of spa visits, is one of the crucial driving aspects for sales of aromatherapy diffusers in spa centers in the country.
Market Competition
Some of the key participants present in the global demand of Fragrance Diffuser market include Ripple Fragrances Company, Ellia USA Company, Reckitt Benckiser Group PLC, ArOmis Company, SpaRoom Company, doTERRA International, NEST Fragrances Corporation, GreenAir Inc., Artnaturals Company, Organic Aromas, Young Living Essential Oils, and other players.
In Feb 2022, Reckitt Benckiser Group plc (“Reckitt”), maker of Lysol and Dettol, and Diversey Holdings, Ltd., a leader in the development and delivery of hygiene, infection prevention, and cleaning solutions announced a distribution collaboration that will expand businesses’ access to trusted hygiene solutions that help protect staff, clients, and customers from the spread of illness-causing germs.
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