The global baby bath and shower products market outlook remains positive with sales projected to rise at 6.5% CAGR between 2021 and 2031. Baby bath and shower products demand showcased 5.5% year on year growth in 2021 over 2020. The overall market valuation is projected to surpass US$ 2.24 Bn in 2021.
Baby bath and shower products are available in different price ranges, different quantities and different flavors. Baby bath and shower products are soft on the skin, ensure effective removal of bacteria and other micro-organisms and also provide good aromatic fragrance.
Supply chain disruptions caused amid lockdown imposed to contain COVID-19 had buckled baby bath and shower products market growth rate. Product deliveries have been hampered or delayed as successive waves of the novel coronavirus compelled policy-makers to tighten their restrictions.
However, baby care products being essentials, continued gaining traction amid pandemic, albeit gradually. The availability of baby care products such as shampoos and soaps in medical centers, which remained operational throughout lockdown, resisted the highly expected negative impact on the baby bath and shower product industry.
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6 Forecast Highlights on the Global market for baby bath and shower products
Asia-Pacific excluding Japan (APEJ) region poised to dominate the global market and portrays higher lucrativeness for the growth of the global market for baby bath and shower products. The Asia-Pacific excluding Japan (APEJ) region is anticipated to reach a value of around US$ 2.74 Bn by the end of 2022 followed by North America
Middle East and Africa (MEA) region anticipated to grow at a higher growth rate during the forecast period, followed by North America and Europe. MEA region is poised to reflect a CAGR of 6.1% throughout the forecast period
Shampoo segment by product type is the fastest growing segment and possess higher market share than any other segment by product type. The shampoo segment is poised to grow at a high CAGR of 6.4% during the assessment period
Both soap and shower gel segment and the conditioner segment by product type can be considered as equivalent investment options as both show similar statistics during the period of assessment 2017-2022
Modern trade segment by sales channel dominates the global market by reflecting higher market share. The specialty stores segment is poised to grow at the highest growth rate to register a CAGR of 5.9% during forecast period
Mass baby care product segment by price is anticipated to dominate the global market by the end of 2022. This segment dominated the global market in terms of higher market share in 2017 and this trend is more likely to continue during the period of assessment
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The report has also profiled key leading players in the global market for baby bath and shower products, which would remain active through 2022. These include players like Mothercare, Weleda, Sebapharma, Himalaya, Babyganics, Chicco, Loreal SA, Beiersdorf AG, Avon Products, Inc., Burt’s Bees, Wipro, Unilever, Procter & Gamble, Johnson & Johnson and Kimberly Clark.
Global Baby Bath and Shower Product Market by Category
By Product Types:
- Shampoo
- Conditioner
- Soap and shower gel
- Others
By Price:
- Premium baby care products (>US$ 50)
- Mass baby care products (US$ 0-US$ 50)
By Sales Channel:
- Hypermarkets/ Supermarkets
- Specialty Stores
- Multi-brand Stores
- Online Retailers
- Wholesalers & Distributors
- Other Sales Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
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