A recent analysis by Future Market Insights (FMI) on the global sales of vending cups forecasts a modest growth through 2019. However, the demand for vending cups is anticipated to remain rather sluggish through the 2028, considering recyclability questions associated with vending cups.
The global vending cups market is expected to expand at moderate annual growth rate in 2028, touching the valuation of approximately US$ 2.6 Billion through the forecast timeline.
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In terms of value, FMI also forecast a dip in the Year-on-Year growth rate as more and more nations implement stringent laws circling ‘single-use plastic’ policy.
“Plastic consumption has remained a critical issue, impacting the overall food chain and public health.
However, several global initiatives are being taken by Governments- both in emerging and developed markets to reduce or completely eliminate the sales and consumption of single-use plastics-with a key focus on plastic cups, bags, and straws, amongst other commodities.
Vancouver, for instance, in its effort to ban all solid waste by 2040, has banned plastic straws. The nation has also moved a motion-to be in effect from June, 2019-to ban the distribution of takeout containers and foam cups. India, in 2017, took a major step towards banning all forms of single-use plastic. European Union, too, through its new plans, is expected to reduce the consumption of single-use plastics and microplastics by 2030.
FMI anticipates that growing public consciousness of sustainability and waste issues will remain a critical factor, suppressing the demand for vending cups. Such developments in the market could strike a significant blow to market growth, considering plastic still accounts for over 27% of the global vending cups market, by material”, explains a senior research analyst at the company.
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Strategy Analysis through Competition Tracking
The global vending cups market showcases an extremely fragmented-high competition landscape, with the small, tier-3 companies accounting for the largest market share. Tier 3 companies dealing in vending cups such as Dispo International, SwissPrimePack, and Benders Paper Cups receive most of their revenue through aggressively defending their product portfolios.
Other key insights from competitive landscape analysis include:
Tier-3 companies in the global vending cups market account for a major share of the market, contributed to nearly 60 percent of the total global market share.
Tier-2 players, including RPC Tedeco Gizeh and International Paper Company, contributing, falling under the 1-2.5 percent revenue share bracket, are anticipated to account for nearly 16-20 percent of the total vending cups market
Tier-1 companies, Huhtamaki Oyj, Coveris Holdings S.A., New WinCup Holdings, Inc., and Nupik-flo UK Ltd.-sharing a revenue bracket of above 2.5 percent, are estimated to hold a total of 20-25 percent of the vending cups market share.
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However, larger vending cups companies are projected to have relatively stronger clout with suppliers and therefore, less alarmed by the pricing issue than smaller operators, considering competitive pricing remains a vital factor for vending cups manufacturers.
As a part of their differentiation strategy, participating companies in the vending cups landscape are focusing on the increasing their profit margin through value-added product portfolio expansion.
Some other companies, including Nupik-flo UK Ltd and Huhtamaki Oyj are concentrating their efforts on enhancing its custom offerings-with key focus product design and consumer appeal.
Production capacity expansion through strategic mergers and acquisitions among vending cups manufacturers looking forward to achieve global market presence.
For instance, Huhtamaki Oyj’s recent acquisitions Ajanta packaging and CuPrint are aimed at expanding its existing capabilities. Moreover, in as a part of its expansion plan, the company is also to increase Finland’s plant capacity and recent expansion of Alf plant in German.
Advancements in technology such as 3D printing tools and manufacturing tools have been introduced by vending cups manufacturers to improve product efficiency and packaging quality of vending disposable cups.
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