In 2022, the market for direct thermal printing films is anticipated to be worth US$ 211.1 million. The growing use of POS terminals in warehouses and retail outlets is predicted to drive the product demand. The calculated market growth is further supplemented by the expanding consumption of pharmaceutical and food and beverages products, especially in the South Asian countries.
The market expansion is anticipated to be aided by a favorable business environment brought on by revised government policies and rising domestic consumption of food, beverage, and pharmaceutical items in South Asian nations. The entire demand for direct thermal printing films is anticipated to reach about US$ 315.4 Million by 2032, growing at a CAGR of 4.1% between 2022 and 2032.
BOPP films equipped with a proprietary coating that allows image/ impression formation on the film when it comes in contact with the print head of the thermal printer are classified as direct thermal printing films. The market for direct thermal printing films is predicted to undergo steady growth primarily due to the escalating demand for safe and secure transport and logistics of goods as barcodes produced from direct thermal printing films find application in airport bags, shipping, logistics, etc.
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Moreover, these films are gaining traction over other films in thermal printing because of their toughness and high resistance. The heat sensitive nature of direct thermal printing films further aids in the market expansion of the same. These films are affordable when compared to other film types. All of these factors foster an environment of growth for the direct thermal printing films market.
Again, direct thermal printing films are quite compatible with multiple printing technologies like flexography, letterpress, gravure, offset, screen printing, and others. Largely made up of polypropylene, polyethylene, polystyrene, and other such materials, direct thermal printing films are highly resistant to heat, water, UV light, chemicals which bodes well for the market over the projected period.
“Increasingly used in different industry verticals like electronics, retail, food and beverages, and others, the direct thermal printing films market will presumably demonstrate steady growth over the forecast period,” says an FMI analyst.
Key Takeaways:
- Rising demand for barcodes to foster market possibilities.
- Substantial sunlight damage may stunt the market growth.
- North America is expected to account for 23% of market share in 2022.
- Europe is predicted to account for 16% of the total demand in 2022.
- Based on end-use, the retail segment is likely to dominate the market.
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Competitive Landscape
Avery Dennison Corporation, Jindal Poly Films Ltd, Armor Packaging, Cosmo Films Ltd., Italnastri S.p.A., Daelim Industrial Co. Ltd., Bizerba SE & Co. KG, Namo Packaging Solutions Pvt. Ltd., Mondi Group, Lintec, Green Bay Packaging, Able Label, Smith & McLaurin, and Ricoh, among others are some of the significant players in the direct thermal printing films market that are profiled in the full version of the report.
Major market players focus on strategies like partnerships and collaborations with other enterprises to strengthen their market position. These businesses are also expanding their product portfolio to gain a competitive advantage.
More Insights into Direct Thermal Printing Films Market Report
In its latest report, FMI offers an unbiased analysis of the global direct thermal printing films market, providing historical data from 2016 to 2021 and forecast statistics for 2022 to 2032. To understand the global market potential, growth, and range, the market is segmented on the basis of material type (paper printing films, plastic printing films (polypropylene (PP), polyethylene (PE), polystyrene (PS), others)), end use (pharmaceutical, cosmetic and personal care, food & beverages, industrial goods, retail, other end uses), and region.
According to the latest FMI reports, based on region, the direct thermal printing films market in North America is expected to present remarkable growth over the forecast period. The region is anticipated to account for 23% of the overall market share by the end of 2022. This growth can be attributed to growing preference for thermal printing by label manufacturers. The U.S. and Canada hold the major share of the regional market revenue.
The direct thermal printing films market in Europe will likely account for 16% of the total market demand by the end of 2022. High demand for packaged food products and several other end use application of direct thermal printing films is propelling the regional market growth over the forecast period.
Based on segmentation, by end use, the retail segment is predicted to lead the market growth while food and beverages and logistics are a close second during this period of observation.
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Key Segments Covered In the Direct Thermal Printing Films Industry Analysis
Direct Thermal Printing Films Market by Material Type:
- Paper Printing Films
- Plastic Printing Films
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- Polypropylene (PP)
- Polyethylene (PE)
- Polystyrene (PS)
- Others
Direct Thermal Printing Films Market by End Use:
- Direct Thermal Printing Films for Food & Beverages
- Direct Thermal Printing Films for Pharmaceuticals
- Direct Thermal Printing Films for Personal Care & Cosmetics
- Direct Thermal Printing Films for Industrial Goods
- Direct Thermal Printing Films for Retail
- Direct Thermal Printing Films for Other End Uses
Direct Thermal Printing Films Market by Region:
- North America Direct Thermal Printing Films Market
- Latin America Direct Thermal Printing Films Market
- Europe Direct Thermal Printing Films Market
- Asia Pacific Direct Thermal Printing Films Market
- Middle East & Africa Direct Thermal Printing Films Market
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Table of Content
- Executive Summary
1.1. Global Market Outlook
1.2. Demand-side Trends
1.3. Supply-side Trends
1.4. Technology Roadmap Analysis
1.5. Analysis and Recommendations
- Market Overview
2.1. Market Coverage / Taxonomy
2.2. Market Definition / Scope / Limitations
- Market Background
3.1. Market Dynamics
3.1.1. Drivers
3.1.2. Restraints
3.1.3. Opportunity
3.1.4. Trends
3.2. Scenario Forecast
3.2.1. Demand in Optimistic Scenario
3.2.2. Demand in Likely Scenario
3.2.3. Demand in Conservative Scenario
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